Digital & Social Media Manager

Coventry, Warwickshire
Morson Talent

Morson Talent are recruiting an interim Digital & Social Media Manager to join the marketing team at Severn Trent on an initial 3 month contract. The expectation would be to work part time 3 days per week. Reporting to the Brand and Marketing Lead, the Digital & Social Manager is responsible for our digital and social activity to reach new audiences and deepen their relationships with existing audiences

Location: Coventry, with 2 days working in the office.

Role Objective:

• To create a social media strategy and own social channels to create exciting ways to engage with customers and the communities we serve.
• Lead a team to collaborate with colleagues to create branded sector leading social and digital content in line with 360 MarComm plan and Creative Strategy
• Working with the external comms team & marketing team to manage their digital reputation across key channels

Key Responsibilities:

• Develop and implement social media strategies to increase brand awareness and engagement
• Find and create exciting ways to engage with customers using social initiatives/ campaigns across core channels
• Collaborate with the creative, marketing and external communications team to produce content, pushing new ideas, formats and innovations
• Shape Seven Trents online presence in hyper-local, county-by-county social channels to build and take part in conversations to build communities
• Update existing and create new content that maximising opportunities for brand and campaign engagement. Including finding and telling stories that will show the importance of their work and inspires customers to think differently about Severn Trent, or to do something different.
• Create and maintain brand, company information and marketing campaigns across the business social media networks.
• Daily management of channels and production of relevant and curated content content that reflects world events or developments that matter to audiences.
• Responsible for leading the organic and paid for social media outreach
• Responsible for managing community groups in line with our capital investment schemes, keeping them up to date with content, engaged and supported.
• Working with the digital teams and Marketing teams to own certain website content that helps to deliver 360 MarComms plans and campaigns including capital investment schemes content to keep customers up to date with our progress and impact.
• Cultivate & manage relationships with influencers, ambassadors and editors, identifying partner opportunities to enhance brand visibility
• Channels of ownership to include email, social media, corporate website
• Monitor digital and social analytics checking on what content and campaigns are working across the channels and optimising and improving

Experience:

• Skilled digital marketer with extensive experience of creating, implementing, and delivering social media channel strategies
• Experience of increasing reach, engagement, and conversion levels
• Solid knowledge of hyperlocal community management
• Writing, creativity and design – Comfortable using design software, including Adobe Creative Suite, and basic video and photo editing tools. Writing for social and different channels
• Solid management and understanding of social media channels and content
• highly organised and possess strong communication, relationship building, and interpersonal skills.
• Platform expertise, experiences in digital analytics and content performance
• Influencer marketing
• Be confident in using organic and paid social media, including Twitter, Facebook, LinkedIn, Instagram, Youtube and associated tools.
• Solid experience in PPC, SEO and website optimisation
• Excellent verbal, visual, and written communication and ability to write engaging and inspiring customer communications.
• Budget management
• The ability to build strong collaborative relationships demonstrating excellent influencing skills.
• A demonstrable passion for Marketing and the adoption of new ideas, channels and marketing thinking
• Customer-centric thinking with empathy for the audience
• A real passion for their work and the ability to work in a fast-paced environment