Digital Media Planner

Situation Interactive

We are seeking an experienced Digital Media Planner to manage and execute the digital media planning for our UK-based Arts & Entertainment clients. The ideal candidate has 2+ years of experience within a performance media team, is detail-oriented, highly collaborative, and has expert communication skills. This role is a UK hire for our London office.

The London office launched in September 2020, and this role will be key to growing the digital media strategy of the UK office. Working within a startup environment, this role will develop and execute digital media plans based on client objectives in collaboration with our internal team members and our NY Head Office. You’ll also work with vendors and partners and be responsible for launching, optimizing your media campaigns, and ensuring delivery in full.

The ideal candidate will be able to not only optimize campaigns and revise bidding and targeting strategies but will be expected to carry out deep, expert reporting and analysis of the campaign progress as well as communicate that information into a clear, easy-to-understand report for clients. We’re also looking for a budget rockstar, someone who can ensure their campaigns run at their maximum efficiency and bring our clients outstanding media results through your impeccable attention to detail.

This role is a great opportunity for a go-getter and someone who is excited by the idea of working in a startup environment.

The role has two core areas of responsibility:

Digital Media Planning

• Create media strategies and tactical plans that meet client objectives
• Seek out new vendors and maintain relationships with ongoing media partners
• Evaluate data from paid digital campaigns, and make recommendations for optimizations and future campaigns based on media performance
• Write up key findings for client-facing reports

Digital Media Buying

• Execute approved performance-based media plans. Execution includes:
  • Building campaigns in self-managed platforms (Google Ads, DV360, Facebook/Instagram, Twitter, LinkedIn, Snapchat, TikTok, etc.)
  • Trafficking third-party served campaigns in Campaign Manager
  • Delivering tags and creative assets to vendors and following up for screenshots once a campaign launches
  • Troubleshooting when a campaign is not running properly
• Pacing campaigns weekly to ensure we’ll deliver in full and not overspend
• Optimize campaigns based on performance
• Pull and format data for client-facing media reports

This job is perfect for you:

• Are passionate about the digital landscape and media strategy, and have previous digital marketing experience, specifically in trafficking and media buying.
• Are frequently described as meticulous, detail-oriented, and laser-focused.
• Love “connecting the dots.” You can participate in a brainstorm or strategic planning session for a client and immediately understand the media ramifications of those big creative ideas.
• Can effortlessly build relationships with outside vendors and internal colleagues. You understand the importance of these relationships and work hard to maintain them.
• Come up with new ways to think about old problems. You seek out innovative opportunities and strategize creative solutions to meet your clients’ needs.
• Love numbers and use data to help aid decisions and recommendations.
• Are obsessed with online media trends, and make it your business to be ahead of the curve.
• Get excited by troubleshooting and love problem-solving when a technical issue arises.
• Have excellent time management and prioritization skills.
• Thrive under pressure and can adapt quickly to change.
• Enjoy collaboration across multiple teams and roles.
• You are excited by a start-up environment and the potential to shape something from the ground up and grow with the agency.

Requirements:

• A minimum of 2 years of experience in digital media planning in an ad agency
• Previous experience with Campaign Manager 360, DV360, Google Ads (Display, Video, and Native), Facebook/Instagram, and Twitter experience is preferred
• Previous experience and familiarity with Google Analytics
• Proficiency in Microsoft Excel as well as Google Suite (Docs, Slides, and Sheets)
• A passion for live events and experiences. This could be Culture, Sports, Music and/or Theatre