Digital Marketing Officer NEW

Inizio Engage

Digital Marketing Officer

Location: Chiswick, Office Based, full time hours

Excellent salary and benefits package

A fantastic opportunity has arisen to work with an organisation that undertake life-saving and life-changing work to individuals that are being given a second chance at life. This role is to raise awareness of their work through digitalising their processes within Marketing and raising awareness through email campaigns, social media, website management and all digital engagement

Key daily responsibilities include:

• Collaborate with the Marketing & Communications team as well as other internal and external stakeholders to promote the UK digital marketing strategy (website, social media, email, paid campaigns, SEO/SEM).
• Updating the website regularly with relevant content through the CMS Kentico.
• Monitor and report on digital marketing performance (website, social media, mailings, ads and PPC campaigns) using tools like Facebook Business Manager, Google Analytics or Piwik Pro, and provide monthly updates on campaign content.
• Develop and execute newsletter and mailing plans, including regular mailings via Mailingwork, data handling, performance analysis, and stakeholder engagement.
• Stay informed on digital marketing trends and share relevant insights with the team.
• Capture and prioritise website requirements across departments and collaborate with the international website team.
• Collaborate with the data warehouse system to provide the Marketing & Communications team with comprehensive marketing KPIs and performance insights
• Develop and deliver KPI reports, presenting findings to both the Marketing & Communications team and the Senior Leadership Team
• Extract and manage data for email campaigns in full compliance with current data protection regulations
• Collaborate with IT, CRM, and external partners to ensure data integrity, seamless integration, and alignment with organisational goals
• Champion a culture of measurement and continuous improvement within the Marketing & Communications team
• Attend regular appraisals with the Head of Marketing and Communications
• Participate in training, meetings, and team events

Experience/knowledge/education

• Qualified to degree level (ideally digital marketing/marketing adjacent) and at least two years of experience in digital marketing including demonstrable track record of meeting and exceeding challenging targets.
• Strong communication skills both verbal and written
• Experience in working with a CRM system (preferably Kentico) with basic HTML/Coding skills. Knowledge of Salesforce and Mailingwork is an advantage.
• Highly experienced in the use of social media for professional use, e.g. Twitter, Facebook, YouTube and social media management tools.
• Solid analytical skills, including Piwik Pro or Google Analytics. Highly numerate with good data analysis/ insight skills and experience preparing reports, enabling the capability to build understanding of user behaviour.
• Demonstrable previous success with SEO/PPC and setting up /developing Google Adwords.
• Ability to work well under pressure, prioritising and managing workloads and projects independently and work on own initiative to deadlines. Able to juggle hands on delivery and reviewing work of others.
• Experience of working with external suppliers to maximise impact Skills and abilities
• Propensity to learn new applications quickly and to a high level of competence
• Experience of managing external partners and agencies to deliver agreed objectives on time and on budget.
• A proactive, flexible and friendly manner with an ability to build strong, mutually respectful relationships with internal colleagues and external partners, as well as good team-working skills.
• Charity experience highly desirable.
• Experience of working for an international organisation across multiple countries would be an advantage.
• Willingness to travel on occasion nationally and internationally.