Digital Marketing Officer NEW

FareShare Midlands

Join us in the fight against hunger and food waste – your creativity and passion could change lives across the Midlands

Job Title: Digital Marketing Officer- Birmingham, Leicester, Nottingham

Reporting to Marketing & Communications Manager

Location: Flexible within the Midlands, with travel around the region required. Warehouse base in Birmingham, Leicester or Nottingham and home working available

Hours: Full time, 37.5 hours per week

Contract: Permanent

Salary: £27034 per annum

About FareShare Midlands

FareShare Midlands is the region s largest food redistribution charity, tackling inequality, transforming lives and ensuring no good food goes to waste. We rescue surplus food and redistribute it to 650 local charities and community organisations, feeding 60,000 people every week. We also invest in communities, providing education, training and volunteering opportunities, helping over 700 individuals to date to build a better future. Together, we re fighting hunger, reducing food waste and creating opportunities across the Midlands. Learn more here or read our latest Annual Report Snapshot on our website.

The Role

We are looking for an experienced and results-driven Digital Marketing Officer to support our Marketing & Communications Manager. In this role, you will be involved in the development and delivery of a variety of digital marcomms campaigns, with a specific responsibility to support the Fundraising Team in their goal to increase donor engagement, retention and acquisition.

You will support the MarComms Manager to reach our audiences through a variety of channels, including email marketing, social media and ads, website content and impactful storytelling. This role requires a creative thinker, a data-driven approach and a passion for making a difference. Flexibility and a positive attitude are essential. Great writing and graphic design skills are required, as is an interest/aptitude for photography/videography.

We offer:

Competitive pay and benefits

Training and development opportunities.

A chance to work on impactful, purpose-driven campaigns.

An opportunity to drive real change across the Midlands.

Key Responsibilities

Strategy & Planning Fundraising Team

• Work with Fundraising and MarComms Teams to develop and execute a multi-channel digital fundraising strategy.
• Identify target audiences and craft tailored messaging for different donor segments.
• Develop, track and report on KPIs to measure the effectiveness of digital fundraising efforts, using insights to refine strategies.

Campaign Management

• Support the MarComms Manager to plan and deliver integrated campaigns across PR, website, social media and ads, and email marketing.
• Work with the Senior Digital Marketing Officer to align campaigns with wider digital marketing activities.
• Optimise campaigns using A/B testing, donor insights and performance data to improve engagement and conversion rates.
• Work with external agencies on lead generation campaigns to increase the database.

Digital Content Creation – General

• Support the MarComms Manager and Senior Digital Marketing Officer with the development of digital content (with primary responsibility for fundraising), including:
  • Email campaigns and newsletters.
  • Social media content and ads.
  • Impact stories, video content and blog posts.
  • Website donation pages and landing pages.
• Ensure content is engaging, on-brand and optimised for conversions.
• Social media planning, management, creation and report.

Email Marketing

• Fundraising:
  • Work with the Data and Stewardship Officer to grow our donor email lists.
  • Develop and implement email sequences for donor acquisition, engagement and retention.
  • Monitor and optimise open rates, click-through rates and conversions.

General

• • Work with the Data and Stewardship Officer to keep MailChimp and Donorfy databases up-to-date with data which is cleansed and shared on a regular basis.
  • Work with the MarComms Manager to:
    • Grow our other email lists.
    • Develop bimonthly (eventually monthly) email newsletters to all segments.
    • Monitor and optimise email marketing activity.

Digital Ads

• Work with the MarComms Manager to manage google ads and drive the acquisition of donors and other leads.
• Work with the Senior Digital Marketing Officer to manage social ads.

Donor Journey & Stewardship

• Work with the Data and Stewardship Officer to:
  • support the Fundraising Team in developing donor engagement plans, including welcome journeys, thank-you campaigns and impact updates.
  • Develop automated email journeys and donor touchpoints to improve retention.

Other

• Work with the MarComms Manager and Senior Digital Marketing Officer to monitor Google Analytics, Google Ads, Social Media and Social Ads, UTM tracking and campaign dashboards to measure and report on impact.
• Ensure all digital fundraising activities align with GDPR compliance and industry best practices.
• Stay ahead of digital trends and suggest new opportunities for innovation.
• Support the Senior Digital Marketing Officer with the production or updating of marketing collateral (e.g. leaflets, posters, banners, presentations, etc).
• Support regional fundraising PR and media efforts, including content for press releases, coordinating media visits and tracking coverage.
• Undertake any other reasonable duties to support the charity s fundraising efforts.

Person Specification

Essential Skills & Experience

• 3+ years experience in digital fundraising, digital marketing, or online donor engagement.
• Proven track record of developing and executing successful digital fundraising campaigns.
• Experience managing social media, paid social ads and digital advertising campaigns.
• Strong copywriting and content creation skills, including for email, social media and blogs.
• Knowledge of email marketing platforms and CRM/donor databases.
• Experience analysing Google Analytics, social media insights and campaign data to drive decisions.
• Strong time management skills and ability to work independently.
• Commitment to FareShare Midlands mission and values.

Desirable Skills & Experience

• Bachelor s degree in marketing, communications or PR (or equivalent qualification and experience).
• Experience in charity or non-profit digital fundraising.
• Familiarity with SEO, PPC and conversion rate optimisation.
• Knowledge of Canva, Adobe Creative Suite, or other design tools.
• Photography and/or videography skills.

How to Apply

To apply, please submit:

• A supporting statement demonstrating your suitability for the role and explaining your interest in FareShare Midlands.
• Your CV.

We continue to strive to ensure that the profile of our staff and volunteers reflects the diverse communities we serve across the Midlands. As such we encourage and welcome applications from all our communities. We particularly welcome applications from people from ethnically diverse backgrounds as they are currently under-represented within FareShare Midlands.

Right to Work in the UK status is required.

Closing date: Monday 2nd June 2025