Digital Marketing Manager – Professional Services

Huddersfield, Yorkshire
Michael Page

A new Digital Marketing Manager – Professional Services role for a Yorkshire based firm. This will be a highly autonomous, position, which will involve managing digital campaigns, creating content, and working with the Senior Marketing Manager in implementing the marketing strategy.

Client Details

My client are a well established professional services firm with offices in Leeds and Huddersfield. With an established marketing team, they are looking to appoint a digital marketing specialist to their team.

Description

The key responsibilities for the Digital Marketing Manager will include:

• Execute the Digital marketing plan, managing online marketing campaigns.
• Analyse marketing activity results and report marketing KPIs.
• Conduct research on target markets and monitor competitor’s marketing efforts.
• Manage multi-channel communications for B2B lead generation and brand awareness, website development, SEO, PPC, social media, direct mail, email, advertising, and PR.
• Measure marketing effectiveness, report campaign ROI, and provide monthly KPI and budget reports.
• Ensure the brand aligns with its market value proposition.
• Coordinate campaign activities through the CRM system – Hubspot.

Profile

The ideal Digital Marketing Manager – Professional Services will have:

2-3+ years of experience in digital marketing
Industry experience within professional services, such as financial, or legal.
Competence in the use of CRM databases – Hubspot would be preferable
Ability to work with a content management system of a website
Strong eye for design, with keen attention to detail
Understanding of Pay Per Click and Search Engine Optimisation (SEO)
Familiarity with social media and social management tools
Strategic thinking capabilities, delivering project goals on time and within budget
Highly organised, self-motivated, able to prioritise and manage own time effectively
Team player, willing to provide hands-on help as part of the team
Strong interpersonal skills and ability to influence others effectively
Sound numeracy and database skills for analytics and data analysis
Confident and outgoing personality with a proactive approach to tasks
Ability to work effectively under pressure and meet tight deadlines

Job Offer

On offer for the Digital Marketing Manager – Professional Services role:

• Salary up to 42,000
• Option for 1 day working from home
• 25 days holiday