Digital Marketing Manager – Professional Services

City, Manchester
Michael Page

A full mix Marketing Manager role for a leading professional services firm based in Manchester City Centre. This role will report into an experienced Head of Marketing.

Please note – this role will be 5 days on-site during probationary period, then moving to a 3 days in office split

Client Details

This company is a large professional services firm based in Manchester. With over 500 employees across multiple sites, this firm is market leader in the business services industry.

Description

The Digital Marketing Manager – Professional Services role will involve:

• Develop and implement the annual digital marketing plan
• Utilize company’s in-house CRM system for digital campaigns.
• Work closely with the firm’s digital agency to plan, execute, and evaluate website campaigns, PPC, and onsite content.
• Regularly monitor and optimize digital campaigns, analysing data to improve effectiveness and reporting on performance.
• Create organic social media content and assist with Paid Social Media campaigns.
• Manage and update website pages, ensuring all content is current and effective.
• Oversee content creation, including blogs, vlogs, videos, and written case studies in a consumer-friendly format.
• Work with videographers to produce video content as needed.
• Plan and manage events, seminars, and conferences when required.

Profile

For the Digital Marketing Manager – Professional Services role, a successful applicant should have:

• 4+ years experience in Digital Marketing – ideally in a B2B setting.
• Experience in a professional services setting such as legal or financial services is preferred.
• Broad digital marketing experience, including running digital campaigns through CRMs, and awareness of PPC best practices
• Strong leadership skills, and strong stakeholder management skills.
• Comfortable working in a professional services environment.

Job Offer

On offer for the Digital Marketing Manager – Professional Services role:

• A competitive salary range of 45,000 – 50,000
• A hybrid working model – 3 days in office after probationary period
• A dynamic and supportive work culture
• The opportunity to work in a prestigious professional services firm in Manchester
• Comprehensive benefits package

Ready to lead a team in a thriving professional services industry? We encourage all qualified candidates to apply for this exciting role as a Marketing Manager.

Please note – this role will be 5 days onsite during probationary period, then moving to a 3 days in office split