Richmond Upon Thames, London
Digital Marketing and E-Commerce Manager
Full time Role – 4 days in the office but paid on a full-time salary.
A 32 hour working week!
A specialist research software distributor, training and consultancy provider. Established in 1985, we are a recognised authority within the world of data science, econometrics and statistics, working with some of the greatest minds in their respective fields. We operate a small but busy team from our offices in Richmond and international offices in New York, Paris, Sao Paulo, Seville, Lisbon, Warsaw and Dubai. We have a growing global customer base, ranging from individuals, universities, governments, central banks, research centres and financial institutions. We have a very keen eye for service and delivery, and welcome applicants with a creative eye and ambition, who are keen to make the role their own and shape the future of the company.
We are looking for a creative, driven and detail-oriented digital marketing professional with a wide range of skills to support the continued growth and impact of our online learning and software portfolio, and maintain our position of authority in the field. This exciting portfolio has significant status both in its global reach and impact across health, climate science, public policy and much more.
The successful candidate will be a self-starter, a hands-on executer and someone that thrives in a fast-paced environment. You will be managing a number of projects and reporting directly to the Directors. This is an exciting opportunity for someone who understands the strategic opportunity that digital and social media holds.
Digital Marketing Manager
We are looking for someone to play an essential role in implementing our information based digital marketing strategy, across all of our locations. This is a varied, exciting and busy role. The ideal candidate is a team player who likes to work in a dynamic environment.
At least 3- 5 years of digital marketing experience
Proven track-record of delivering campaigns with a strong commercial focus and hitting revenue targets
Technical knowledge of web design and development, e-commerce systems integrations, SEO and UI/UX
Excellent analytical and numerical skills; ability to summarise data and information clearly and efficiently
Social strategy and campaign management to hit key KPIs
Strong organisational skills, with the ability to multitask
Experience with HTML
Excellent written English
Excellent communication skills with colleagues and management
Paid ads experience
Marketing Automation Experience, preferably with Pardot
Self-motivating and driven to achieve deadlines
Exceptional eye for detail
Experience managing a Magento platform
An understanding of Salesforce
Photoshop, Canva or InDesign capabilities
Understanding of SEO best practices
Experience with LinkedIn advertising
Additional languages are advantageous
Tasks will include:
Promote our software, training and consultancy solutions online to both businesses and individuals, using SEO, PPC, social media, email and partnerships
Maintaining our annual marketing calendar
Partnering with strategic contacts and organisations in each region, sponsoring core events
Develop a content strategy for the business and work with 3rd parties to deliver this – creating content both for lead acquisition and retention purposes
Create digital assets for use across all digital marketing channels
Lead generation and conversion rate optimisation
Use Google Analytics and other relevant insight tools to analyse performance and identify improvement opportunities
Run and present reports on a regular basis to share insights and actions with the demand gen and content teams
Identify opportunities to scale and develop test and learn approach to new initiatives
Coordinate website content for our UK and international websites using Magento. You will be responsible for managing 15 international platforms. Analyse both website and campaign performance on an ongoing basis, translating data into actionable recommendations and plans, pushing agency and internal stakeholders to make optimisations to improve KPIs.
Manage ongoing website development; from creating briefs with senior partners in the business and project managing external dev resources, through to testing, feedback and go-live.
Coordinating with regional sales managers to best meet their goals and targets, partnering on strategy delivery.
Organising online logistics for virtual training and virtual conferences, alongside the Digital Marketing coordinator.