Digital Marketing Manager

Astwood Bank, Worcestershire
Atom Recruitment Ltd

Our Client combines scientific technology and innovation to provide customers with effective high-performance skincare and wellness products expertly formulated, proven in research and in real life.

They are now seeking a Digital Marketing Manager. This position is a hybrid role and will be part office based in Redditch, Worcestershire and part home based. It is a full-time permanent role.

Job Purpose

• To drive commercial digital marketing activities for the B2C brand
• As part of a dedicated team propose, confirm, and implement a digital marketing strategy including on-line and subscription-based sales
• Carry out market research to identify unmet customer needs leading to new and improved products
• A leader to achieve the vision of a personalised nutrition and beauty offering

Key Responsibilities

• Develop and execute Digital Marketing to increase brand awareness and increase sales
• Paid Social – PPC advertising
• Managing e-commerce platforms such as WooCommerce
• Executing content marketing strategy via blogs, mailshots & SEO
• Managing social media platforms such as Facebook / Instagram / LinkedIn
• Line managing, training and mentoring a Social Media Assistant
• Creating & implementing marketing campaigns, track sales, coordinate supply
• Maintaining and updating the brand strategy
• Product development and promotion
• Collaborate with the technical nutrition and cosmetic product creation teams
• Collaborate with Strategic Insights team

Qualifications and Experience

• Degree or equivalent with focus on digital marketing
• Experience implementing digital marketing campaigns for a brand
• Numerate with ability to analyse data and determine trends
• Totally IT literate and capable of harnessing the benefits of modern customer relationship management / enterprise resource software and digital media
• Literate person who can prepare well written and lucid reports
• Able to articulate and communicate a compelling case
• Enquiring mind interested in a range of scientific literature
• Flexible and able to prioritise, plan and organise multiple activities
• Excellent telephone manner, friendly and enquiring
• Industrious and with the tenacity to complete a task
• Enjoys being accountable for the success of the business function
• Drive, determination, energy, tenacity, enthusiasm, loyalty

In return, our Client is offering a basic salary of c 40,000 per annum, (salary is negotiable and dependent on experience), plus benefits.

To apply for the above position, please send your C.V to Lorraine Roger, Director at Atom Recruitment Ltd.