Digital Marketing Manager

P J Bridgman & Co Ltd

At Bridgman, we ve been crafting luxury home and garden furniture since 1977. As a premium British brand, we create award-winning collections that combine style, comfort, and quality. Now, we re on a mission to grow even bigger and that s where you come in.

As Digital Marketing Manager, you ll take full ownership of Bridgman s paid channels, conversion rate optimisation, and customer lifecycle marketing. You ll work across Google, Meta, LinkedIn, Pinterest, and emerging platforms, focusing on scalable, high-ROI campaigns that drive brand awareness and sales.

This is a full-stack role where you ll be responsible for paid strategy, growth tactics & execution, testing, and reporting, while collaborating with creative, e-commerce, and sales teams.

What You ll Be Doing

• Paid Media Campaigns: Manage and optimise performance marketing across Google, Meta (Facebook & Instagram), LinkedIn, and Pinterest to drive high-intent traffic and conversions.
• Conversion Rate Optimisation (CRO): Analyse user behaviour and funnel data to improve landing pages, ad creatives, and overall conversion rates.
• Retention & Lifecycle Marketing: Develop remarketing and email automation strategies to increase customer lifetime value (LTV).
• Data & Analytics: Track, analyse, and report on performance metrics like CPA, CPL, ROAS, and CLV, ensuring data-driven decision-making.
• Budget Ownership: Manage and allocate 6 figure budgets efficiently to maximise return on investment.
• Cross-Team Collaboration: Work closely with design, content, and e-commerce teams to optimise the customer journey.
• Market & Competitor Research: Stay ahead of industry trends, test new platforms, and keep Bridgman at the forefront of digital marketing.

What We re Looking For

• Performance Marketing Expert: Strong experience running and optimising campaigns across Google and Meta. Secondary would be experience with LinkedIn, Pinterest, and TikTok.
• Data-Driven & Analytical: Comfortable with GA4, GTM, Hotjar, CRO tools, Looker Studio, Google Sheets, and paid media platforms to track performance and make decisions.
• Strategic Thinker: Able to build and execute multi-channel marketing strategies that drive sustainable business growth.
• Growth Mindset: Always testing, learning, and refining strategies to maximise performance.
• Strong Communicator: Ability to present insights and strategies clearly to stakeholders.
• Proactive & Hands-On: A self-starter who thrives in a fast-paced, results-driven environment.

Why Join Bridgman?

• Where Heritage meets Innovation: Represent a brand with 3 generations of experience, and a desire to drive innovation and creativity.
• Full Ownership: This is your chance to take charge and lead paid media strategy from the ground up.
• High-Impact Role: Your work will directly drive brand growth and revenue and reports straight into the Marketing Director.
• Creative Collaboration: Work closely with designers and content creators to build exciting campaigns.
• Work-Life Balance: Enjoy 31 days of annual leave (including bank holidays).
• A Supportive Environment: Join a trusted, family-owned business that values integrity, teamwork, and innovation.

Details

• Job Title: Digital Marketing Manager
• Location: Enfield (Brimsdown)
• Contract: Permanent, Full-time (Office Based-Hybrid)
• Salary: £50,000
• Reports to: Marketing Director
• Department: Marketing

Join us and be a key player in shaping Bridgman s growth, bringing our brand to new and existing audiences, and driving meaningful customer engagement through strategic paid media campaigns.