Digital Marketing Manager

Hammersmith And Fulham, London
causaLens
Summary

causaLens are the pioneers of Causal AI – a giant leap in machine intelligence.

We build Causal AI-powered products that are trusted by leading organizations across a wide range of industries. Our No-Code Causal AI Platform empowers all types of users to make superior decisions through an intuitive user interface. We are creating a world in which humans can trust machines with the greatest challenges in the economy, society, and healthcare.

As we continue to scale our business, we now need to add a Digital Marketing Manager to the team to set up and establish a high-performing Marketing function on a ‘green field’ basis. The successful candidate will thrive on the challenge of setting up and leading this critical function within a fast-growing B2B technology business with huge international potential. Make no mistake, this is a career-defining opportunity for the successful candidate.

We are passionate about our team, our collective development and the culture that pervades throughout the organisation; as a member of the management team this role also has an important part to play in living and promoting our values. We are committed to diversity and to ensuring that everyone feels at home and can contribute as a peer within the business.

The Role

We are seeking a data-driven, revenue-centric Digital Marketing Manager with experience in inbound and outbound B2B marketing, including account-based marketing. Working with a diverse team across North America and Europe, you will play a key role in growing our markets, while also collaborating on global marketing initiatives, including overseeing the effectiveness of the causaLens website.

Reporting to the Director of Scientific Communications, you will create and orchestrate multi-channel account-based marketing programs that grow the sales pipeline and accelerate the sales cycle. You will work collaboratively and cross-functionally, aligning closely with marketing and sales team members to market our learning content management platform to higher education institutions.

Your responsibilities will include:

Collaborate on the development and execution of the digital marketing plan, optimising the use of account-based marketing and online/digital marketing

Social media account management

Conceive, develop, execute and optimise online marketing campaigns to drive qualified leads, in alignment with company goals

Collaborate closely with marketing counterparts, such as content marketing, product marketing, and sales development, to increase marketing success rates

Champion the website, driving increased traffic through SEO/SEM and conversions through more engaging messaging, calls to action, and use of tech.

Regularly report program/campaign performance

The Company
Current machine learning approaches have severe limitations when applied to real world business problems and fail to unlock the true potential of AI for the enterprise. causaLens is pioneering Causal AI, a new category of intelligent machines that understand cause and effect – a major step towards true artificial intelligence. Our enterprise platform goes beyond predictions and provides causal insights and suggested actions that directly improve business outcomes for leading businesses in asset management, banking, insurance, logistics, retail, utilities, energy, telecommunications and many others.

causaLens in the News

Best Deeptech Company 2019 – Artificial Intelligence Awards
‘Meet causaLens, a Predictive AI For Hedge Funds, Banks, Tech Companies’ – Yahoo Finance
‘The U.K.’s Most Exciting AI Startups Race To Scale’ – Forbes
‘AllianzGI Taps Virtual Data Scientists amid War for Talent’ – Financial Times
‘Machine Learning Companies to watch in Europe’ – Forbes
‘Best Investment in Deeptech’ award – UK Business Angels Association awards
‘100 Most Disruptive UK Companies’ – Hotwire
‘causaLens Appoints Hedge Fund Veteran and Data Leaders to Advisory Board’ – Newswire

Benefits

The opportunity to join a fast-growing, agile, and international team passionate about innovation and making a difference
Competitive remuneration
Share option scheme
Pension scheme
32 days paid holiday allowance (incl. bank holidays)
Equipment you need to get the job done (MacBook Pro etc.)
Good work-life balance
Opportunities for continued learning and self-development, including courses, conferences and book budget
Flexible work-from-home and remote days
Cycle to work scheme
Weekly journal club and knowledge sharing presentations
Regular team outings, pizza Thursdays and annual company retreats
Fruits, snacks and soft drinks in the office
Amazing, smart, fun and inspiring colleagues, always there to support your ideas, growth and enthusiasm

Logistics

Our interview process consists of interviews and a “Day 0” which is spent with the team. Normally the Day 0 takes place on-site but for the time being, they will take place online.

We will do our best to transparently communicate the process with successful candidates.

Ideally 3+ years of work experience in similar role (B2B)

Bachelor’s degree

Experience with account-based marketing

Experience with online marketing

Experience with website strategy, including SEO

Business acumen

Proactive self-starter

Strong written, verbal, and interpersonal communication skills

Proficiency with managing CRM (preferably Hubspot)

Experience working in high tech or Data

Proficiency with LinkedIn & Google Ads

Nice to Have but not essential

Masters Degree
Preferably: Experience managing agencies
Preferably: Experience of working in ML/AI
Content writing creation experience
Design skills
Wordpress experience