Digital Marketing Manager

High Heaton, Newcastle Upon Tyne
BMC Recruitment Group Ltd

Develop and execute a comprehensive digital marketing strategy for the UK & international markets, incorporating PPC, SEO, Paid Social and affiliates.

• Work closely with digital agencies & internal brand & content team to drive improved growth and reach.
• Craft and implement strategies to enhance search rankings and organic traffic.
• Drive growth in backlink profile, keywork reach, domain authority with an always on SEO approach
• Develop a high-performing content strategy and champion an SEO mindset across departments to produce SEO friendly content.
• Manage the digital marketing channels, including budgeting, campaign planning and collaboration with external agencies.
• Work closely with he trading team to ensure a full 360 calendar is in place to support to reach of trading campaigns.
• Ownership of all CRM channels, email and SMS campaigns and referral and loyalty programmes.
• Drive brand awareness, customer acquisition and retention
• Analyse campaign success, translate data into actionable insights and optimise strategies for continuous improvement.
• Stay abreast of digital trends, tools, and strategus, making recommendations for new approaches.

Key Skills

• A proven track record in digital marketing
• Strong understanding of the role of SEO within an ecommerce environment
• Strong analytical skills to interpret data and drive informed marketing decisions
• Strong commercial awareness
• Excellent communication and project management abilities
• A proactive and collaborative approach, with the ability to work independently and within a team
• Budget Management Experience
• Agency Management and/or people management