Digital Marketing Lead

Isleworth, Middlesex
Sky
Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.This is a fantastic chance to lead the digital marketing strategy across all channels for Neos, Sky’s smart home technology. Sky purchased Neos in 2021. The role focusses on cross selling Neos to Sky’s existing customers as well as new customer acquisition.What you’ll do:

• Develop and implement the digital marketing strategy for Neos to deliver product and revenue growth from our existing Sky customers as well as growth of new customers through Display, Social, PPC and SEO. Form a full view of the funnel, and finding opportunities to optimise across the funnel, adopting a test and learn approach with the objective of delivering growth
• Work with the digital marketing team, stakeholders across the business and media agency to deliver outstanding campaigns. Adopt a trading mentality and hold team and agency accountable to targets
• Constantly seek to analyse data working with our data and trading teams on campaign performance, customer behaviour, seasonality and other factors which would influence our important metrics
• Look for opportunities in Email, Push, App, Web and merchandising to increase headroom
• Work with senior stakeholderst o present a clear view of performance and trends as well as work closely with the Media Agency, PPC and Display team to lead day to day spend, campaigns and performance
• Monitor performance on a daily/weekly/monthly basis measuring against targets. You will challenge the team and agency on performance and recommend actions

What you’ll bring:

• Digital Marketing Skills – Digital Marketing experience across all channels – display, social and search.
• Commercially astute – experience of tracking and optimising a set of key KPIs.
• Excellent presentation skills – ability to present expertly at a senior level.
• Strategic thinker – with an inquisitive mind, comfortable both in the detail and at a high level.
• Strong communicator with good verbal and written skills – internal and external relationships are key to the role
• Leadership – drives team and agency to do think out of the box while challenging norms

The Rewards:There’s a reason people can’t stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:

• Sky Q, for the TV you love all in one place
• A generous pension package
• Private healthcare
• Discounted mobile and broadband
• Access a wide range of exclusive Sky VIP rewards and experiences

Where you’ll work:Osterley:Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers.On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.Inclusion:We take pride in our approach to diversity and inclusion: we’ve been recognised by The Times and Stonewall for this, and we’ve committed £30million to support the fight against racial injustice. We’ve also set ambitious targets for increasing ethnic diversity and representation throughout our organisation.At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we’re happy to discuss flexible working. And we’ll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.Why wait?Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you.To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.