Digital Marketing Executive

Widley, Hampshire
Workshop Recruitment

Our client is at the forefront of their industry and is a UK award winning designer of high-quality products, committed to driving innovation and excellence. They are looking for a dynamic Digital Marketing Executive to join their team and help elevate their online presence.

Key Duties:

• Develop and execute digital marketing strategies aligned with business goals.
• Identify target audiences and create detailed customer personas.
• Plan and manage digital campaigns across various channels, including social media and email.
• Oversee social media accounts, create engaging content, monitor comments, and respond to enquiries.
• Conduct keyword research, implement on-page SEO techniques, and monitor website rankings and organic traffic.
• Design and execute email campaigns, segment email lists, and personalise content.
• Work with web developers to enhance user experience (UX) and optimise website content, CTAs, and landing pages.
• Write compelling blog posts, articles, and website content, and create visual content like infographics and videos.
• Measure key performance indicators (KPIs) and generate regular reports on campaign performance.

Skills and Knowledge

• Proven experience in a B2B environment, marketing a technical product.
• Degree in Marketing, Business, or a related field.
• Extensive experience as a Digital Marketing Executive or similar role.
• Expert knowledge of WordPress and proficiency in digital marketing tools.
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent communication and teamwork abilities.
• Creative mindset with the ability to adapt to industry trends.

Why Join Us salary and benefits

• 37.5 hour week 8.30-5.00
• 23 days holiday rising to 25 days after 3 years service
• Contributory Pension
• Free onsite parking
• Opportunity to work in a dynamic and innovative environment
• Collaborative team culture
• Continuous learning and professional development opportunities