Digital Marketing Executive

Edinburgh, Midlothian
Busy B

Location Central Edinburgh Office (2-day hybrid week)

Salary DEPENDING ON EXPERIENCE

Description We are looking for a highly organised and proactive individual to join our friendly and talented team and play a key role in shaping the development of the brand online.

Digital Marketing Executive

– Full time, Hybrid (1-2 days office, central Edinburgh) – Reports to Sales Director – Salary based on experience, with scope to develop Busy B is a well-loved Edinburgh-based stationery brand, creating beautiful diaries, calendars, notebooks and journals sold via our website, Amazon, Faire, and retailers including John Lewis and Waterstones. With sales of £2.5m, this is an exciting chance to make a real impact in a small, creative, and friendly team. We’re looking for someone highly organised, detail-oriented, and enthusiastic about product development. You’ll be resourceful, software-literate, and thrive in a collaborative environment, supporting the Sales and Marketing Director and wider team.

Key Responsibilities Content & Brand

• Manage seasonal photoshoots and creative campaigns.
• Create digital content and copy for emails, social, SEO, and product listings.
• Ensure brand consistency and support PR, influencers, and affiliates.

Ecommerce & Website

• Deliver digital plans and site updates.
• Lead website development and merchandising to maximise performance.
• Manage updates and errors on consumer/trade Magento sites, eBay, and new marketplaces.
• Create promotional offers and ensure accurate T&Cs.
• Liaise with agencies and warehouse on product launches.

CRM & Performance Marketing

• Own our CRM strategy, email marketing, and automation journeys.
• Cleanse and grow the database; test and optimise email layouts.
• Plan and manage monthly performance marketing budget aligned to ROAS goals

Shared Responsibilities

• Provide customer service via social and inbox.
• Identify growth opportunities and assist with market/product research.
• Attend training/workshops and support general admin during quieter periods.

Personal Attributes, Skills & Experience

• Organised and detail-focused, keeping projects and data on track
• Commercially aware with a good grasp of products, pricing, and market trends
• Proactive and accountable, always following tasks through
• Creative, curious, and collaborative – sharing ideas and working well with others
• Adaptable under pressure, balancing priorities with ease
• Confident using Magento, Excel, Photoshop and Canva

What We Offer:

• A chance to make a real impact in a small, creative team
• Work with a much-loved, design-led stationery brand
• Develop the styling and look and feel of the brand online
• Supportive, friendly culture with room to grow
• 4 weeks’ holiday plus 11 public holidays, with an extra week after 5 years
• Company pension and annual discretionary team bonus
• Birthday and Christmas vouchers

This is a rare chance to grow your career in a creative and supportive team, while helping shape the future of a much-loved stationery brand.