Digital Marketing Executive

The Pure Gold Company

London, United Kingdom Posted on 08/02/2025

The Pure Gold Company offers a uniquely consultative approach to purchasing and selling physical gold and silver, regardless of how much clients are looking to invest. Our team use their broad and extensive knowledge of Physical Gold and Silver investment to deliver practical and tax-efficient solutions for our clients. We pride ourselves on our simple and tailored strategy, working with beginners and experienced investors alike, to find the precious metal investment that will benefit them most.

Join our supportive & professional team, who take pride in both their work and each other

Job Description The Company

This is a fantastic opportunity to join a marketing-led retail gold and silver brokerage with a unique proposition that has now hit the exciting growth phase. Our business is profitable, growing revenue at 25% YoY, and on course to exceed £50M turnover this year. We have an excellent reputation and our focus is to build on that to drive our continued growth.

Culture-wise we are friendly, relaxed and driven by improvement and results. We are learning all the time and still of the size where working together towards a common goal is a natural way of being. We are also wise enough to be determined to maintain this as we expand. We want to hire people who are great at what they do, believe they can get better, and are curious to discover what they don’t yet know.

The Role

Our marketing team is the engine room that drives new business acquisition. We are data-driven and constantly test and refine to improve the performance of our campaigns. Our success so far has been built on organic and paid search, together with select affiliate relationships.

We are now looking to expand our team to help develop our social and email channels into effective revenue-generators. Our ideal candidate is an experienced and driven Digital Marketing Executive who understands how to set up, manage and develop effective social presences across the main platforms – and has a track record of success in doing so.

On the email side, we run nurturing campaigns, newsletters and various ad-hoc campaigns using Marketing Cloud, and this role would see you develop into our go-to Marketing Cloud expert (with support from our 3rd party agency experts) and facilitator.

We are still a small team which means we all get involved in wider marketing projects, so there is no shortage of variety in what we do. This role is going to be hands-on with the opportunity to forge your own career path as we continue to expand. As a team, our approach is to identify the biggest opportunities that we can comfortably handle, prove they work, and then add resource when we are confident they are sustainable.

We see social media channels as a big opportunity for our business – if you believe you are the ideal person to help us to realise it then please get in touch.

Role Responsibilities

• Set up, manage and develop effective social presences across key platforms (LinkedIn, X, Facebook, Instagram) with customer acquisition the focus.
• Set up, run and analyse email marketing campaigns (ad-hoc, nurturing, onboarding, newsletters) using Marketing Cloud.
• Drive the expansion of our Marketing Cloud usage for additional customer and prospect engagement using features such as social ad targeting (with support from our 3rd party agency).
• Collaborate on evolving our website content, optimizing it for performance and user engagement.
• Source and create visual content (images, videos) for digital campaigns, in line with our brand guidelines and positioning.
• Proofread and edit marketing materials for accuracy, ensuring alignment with our branding guidelines and positioning.
• Work closely with the wider business to ensure our marketing efforts align with business goals and support lead generation initiatives.
• Continuously monitor, analyse, and refine our digital marketing efforts, using tools such as Google Analytics, PowerBI, Salesforce reporting etc.
• Liaise with and manage 3rd party agency relationships when we need additional expertise or heavy lifting to be done.

Requirements

• 2-4 years’ experience in a B2C digital marketing generalist role, with a clear track record of success in setting up and growing social media channels for lead acquisition.
• Proficient in using modern cloud-based CRM and email marketing systems efficiently and effectively. Existing Salesforce and Marketing Cloud expertise is highly desirable.
• Strong copywriting and content creation skills, with excellent attention to detail and grammar.
• Competency with specialist tools such as Hootsuite or Buffer to manage and schedule social media campaigns.
• Competency with creative and design tools (e.g. Canva, Figma). Video / webinar expertise would be desirable.
• Competent in the use of time-saving AI tools (e.g. ChatGPT, Leonardo).
• Familiarity with data-driven marketing, analytics, and performance tracking.
• A collaborative, growth-oriented mindset, with a proactive approach to problem-solving.
• Basic understanding of key regulatory frameworks including GDPR and the CAP code.
• Have a ‘can do’ approach and is tenacious.
• Ability to work to deadlines and the flexibility to cope with changing priorities.
• A team player who can work on their own initiative.
• A confident communicator, both verbal and written.
• Good time-management and planning skills.

Package & Hours

• Monday to Friday, 9 am – 5.30 pm (1-hour lunch break).
• 25 days annual leave, plus bank holidays.
• An extra day of holiday for your Birthday.
• An extra day to volunteer.
• Christmas closing (confirmed annually).
• Regular Company Days and social activities.
• Discounted gym membership.
• Individual training budget and study support.
• Electric vehicle leasing scheme.
• Generous family leave policies.
• A positive, ambitious, and rewarding culture.