Digital Marketing Executive

City, York
In Technology Group

SEEKING: Digital Marketing Executive

WORK MODEL: Hybrid based in York

SALARY: 28,000 – 30,000 DOE + Benefits

My client is seeking a dynamic Digital Marketing Executive to join their team and play a key role in driving online marketing efforts.

Working closely with the Marketing Manager, the successful candidate will be responsible for developing and executing digital strategies that enhance the company’s online presence, engage the brand’s audience, and generate leads.

This is an exciting opportunity for a creative, data-driven individual who is passionate about digital trends.

Responsibilities

Digital Strategy Execution

• Implement digital marketing campaigns across various channels such as paid search, paid social media, email marketing, and display advertising.
• Assist with the planning, creation, and management of content for the website and social media platforms.
• Measure and analyse the performance of each digital channel, identifying opportunities to optimise performance, with a strong focus on lead generation.

Paid Advertising Campaigns

• Manage and optimise PPC campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn.
• Monitor ad performance, adjust targeting and budget as needed, and analyse ROI to ensure cost-effective strategies.

Social Media Management

• Develop and schedule engaging content across social media channels to drive audience growth and engagement.
• Track and analyse social media performance metrics, identifying areas for improvement.

SEO and Content Optimisation

• Support the SEO manager with keyword research and implementing on-page and off-page SEO techniques to improve organic search rankings.
• Help create SEO-optimised blog posts, web pages, and other content.
• Collaborate with an external PR agency to secure coverage and acquire backlinks.

Analytics and Reporting

• Monitor digital campaign performance using Google Analytics and other tools, providing regular reports on KPIs, insights, and recommendations for improvement.
• Use data to optimise digital marketing efforts, from website traffic to conversion rates.

Email Marketing

• Manage email marketing campaigns, including newsletters, product launches, and promotional offers.
• Segment email lists and personalise content for targeted marketing to increase engagement and conversions.

Market and Competitor Analysis

• Conduct research to stay informed on market trends, audience preferences, and competitor strategies.

Key Requirements

• A degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in digital marketing.
• Experience with paid social media campaigns.
• A strong understanding of SEO, SEM, PPC, and content marketing.
• Familiarity with Google Analytics and Google Ads.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and basic HTML/CSS knowledge is a plus.
• Excellent written and verbal communication skills.

Skills & Competencies

• Creativity and strong copywriting abilities.
• Strong multitasking and prioritisation skills in a fast-paced environment.
• Up-to-date knowledge of digital marketing trends and tools.
• Strong project management skills with great attention to detail.

What’s On Offer

• Competitive salary.
• Professional development and career growth opportunities.
• A supportive and collaborative work environment.
• Hybrid working arrangement.
• Wellbeing schemes and benefits.
• Generous annual holiday allowance.

How to Apply

Interested candidates should submit their application here or get in touch at (phone number removed)

In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.