Digital Marketing Executive

Meole Brace, Shropshire
Arrow County Supplies

Reports to: Head of Marketing

Purpose:

This role is responsible for planning, implementing, and managing online marketing campaigns that promote the company’s products, services, and brand. The goal is to enhance customer engagement, increase web traffic, and achieve our business objectives through innovative digital strategies. The ideal candidate will leverage a deep understanding of digital marketing trends, tools, and best practices to develop and execute marketing plans that drive measurable growth and success.

Skills/Attributes Required:

• Organised – Highly organised and able to plan a large and diverse range of work; flexible and able to learn whilst doing.
• Accuracy – Have a keen eye for detail and precision in processing data. Able to think strategically; recognises and acts on opportunities as they arise in a proactive, rather than reactive manner
• Innovative – Able to think innovatively and develop new approaches
• Self-starter – Highly driven and able to self-motivate; able to undertake self-guided research and benchmarking to gain competitor insight, market trends and opportunities
• Communicator – Confident communicator in both written and verbal mediums
• Commercial acumen – Ability to assess the viability of products and opportunities
• Team player – Excellent collaborative skills and ability to work with multiple teams and departments across the business as well as independently
• Computer Skills – Understanding and skill with Company software programmes, CRM Systems, and effective use of Microsoft Office tools (Word, Excel, Publisher, PowerPoint)

Education/Experience Required:

• Degree and professional qualification in Marketing or Digital Marketing desirable
• Experience of Saleforce CRM and Account Engagement Software desirable
• Experience of Google Adwords, Google Analytics required
• Experience and understanding of the measurement and review of product category profitability and performance
• Experience and understanding of implementing digital marketing campaigns and the review and measure of campaign success
• Experience working with Adobe creative suite or Canva desirable.

Primary Responsibilities:

• Digital Marketing Strategy: Develop and implement effective digital marketing strategies across multiple platforms, including social media, email marketing, SEO, and PPC campaigns.
• Email Marketing: Plan and execute email marketing campaigns to nurture leads, engage customers, and drive conversions.
• SEO & SEM: Optimize website content and structure for search engines to improve organic search rankings and drive traffic.
• Content Creation: With the Marketing Communications Manager create engaging and high-quality content for various digital channels, including blog posts, social media updates, and email newsletters.
• Social Media Management: Manage and grow our social media presence across platforms such as LinkedIn, and YouTube.
• Analytics & Reporting: Monitor and analyse digital marketing performance using tools such as Google Analytics and provide regular reports with actionable insights.
• Collaboration: Work closely with the marketing, sales & commercial teams to ensure alignment and optimal performance of marketing campaigns.
• Amazon E-commerce: Manage and optimize our Amazon storefront, including product listings, advertising campaigns, and customer interactions, as part of the broader digital marketing strategy

What will you get from Arrow?

• The Company offer a wide range of benefits available to our team such as Holiday Purchase Schemes, Birthday Day Off, Early Friday Finish, Free Food and Drinks Provision, Rewards Schemes, Staff Discount, Cycle2Work Scheme and many more.
• Investment in academic development (incl. CIPS)
• Internal progression opportunities including cross-departmental