Digital Marketing Executive

Walsall, Staffordshire
Gleeson Recruitment Group

Gleeson Recruitment Group are pleased to be working with a leading retailer to recruit for a Digital Marketing Executive on a permanent, full time basis.

Title: Digital Marketing Executive

Location: Walsall

Salary: Up to 28,000

Contract: Perm, full time, hyrbid in office 3 days per week

The Role

We are recruiting for a Digital Marketing Executive on behalf of a well-established UK retailer. This role will focus on managing and optimising digital content strategies, coordinating email marketing campaigns, and enhancing customer engagement across online platforms.

Responsibilities

• Execute the online content strategy aligned with communication plans, using suitable channels to meet audience needs
• Manage all aspects of email campaigns, including planning, segmentation, testing, and performance optimisation
• Develop and maintain email marketing test plans, analyse results, and provide insights for continuous improvement
• Track and evaluate email performance, offering recommendations based on customer trends and behaviours
• Oversee website content to ensure it provides an optimised, user-friendly, and brand-consistent experience
• Update the content management system (CMS) regularly for promotions, seasonal events, and ad hoc campaigns
• Utilise CRM tools to identify and maximise online marketing opportunities
• Manage and optimise mobile and digital display ad campaigns, with a focus on ROI and effective targeting
• Lead SEO efforts for relevant content areas, updating regularly through SEO tracking tools
• Ensure GDPR compliance across all data handling, including data transfer, hygiene, and opt-out management
• Provide regular performance reports, delivering actionable insights to the business
• Collaborate with in-house teams to develop engaging and brand-aligned creative content
• Build strong relationships with internal and external stakeholders, fostering collaboration
• Stay informed on digital trends to maintain competitive advantage and drive innovation
• Work with digital team members to ensure consistency and relevance of online content
• Support the Digital Marketing Manager to ensure all online channels align with the customer journey

Candidate Criteria

• Strong analytical and numerical skills, with a data-driven approach to digital marketing
• Excellent time management, planning, and organisational abilities
• Knowledge of the retail or convenience sector beneficial
• Proficiency in email marketing platforms, product catalogues, and CMS systems
• Strong interpersonal skills for building relationships with internal and external stakeholders
• Relevant degree or qualification in marketing (e.g., CIM or similar)
• Background in digital marketing or e-communications within a commercial environment preferred
• Experience in developing customer-focused, engaging online content
• Skilled in utilising CRM systems for optimising digital marketing campaigns
• Familiarity with SEO best practices and compliance with GDPR guidelines
• Team player with a collaborative approach and adaptability to new digital platforms
• Ability to understand the customer journey and digital channel roles
• Experience in delivering concise reports to inform business decisions

Please apply for more information

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