Digital Marketing Executive

Clacton-on-sea, Essex
Prime Appointments

A client of ours in the Clacton-on-Sea area are recruiting a Digital Marketing Executive to join their team. This is a full-time position working Monday – Friday 8.30am – 5.00pm and paying 30,000 – 35,000 per annum depending on experience. Hybrid and remote working will be considered for this role.

Key Duties include but are not limited to:

• Execute day-to-day management of paid search ad campaigns (Google & Microsoft), including setup, optimisation, monitoring and to return a positive ROI.
• Work closely with the Marketing Manager on internal communication, campaign planning and strategic recommendations/optimisations.
• Monitor campaign performance metrics and KPIs, providing regular reports and insights
• Present a multi-channel analytics report (SEM, SEO, Social, Email, Web Analytics) and recommend optimisation action plans to sales and marketing teams
• Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets
• Supporting the identification, tracking and interpretation of critical key market data, commerce statistics, consumer trends, and competitive intel
• Assist in budget management and optimisations across multiple platforms
• Support the Paid Social Ad Programme (LinkedIn, Facebook and Instagram)
• Support the SEO strategy to ensure top organic search ranking positions
• Support the email marketing automation strategy

Skills and Experience required to be considered for this Digital Marketing Executive position:

• Excellent analytical skills, with the ability to manipulate data to identify and recommend optimisation
• Hands-on experience in Google Analytics 4 with a strong ability to derive actionable insights
• Ability to demonstrate how PPC fits into the wider area of digital marketing
• Understanding of bidding strategies, including manual and automated bidding, and the ability to optimise bids to achieve performance goals
• Ability to create and optimise effective ad copy, including headlines, descriptions, and calls-to-action.
• Knowledge of ad targeting, including geographic, demographic, and contextual targeting, and the ability to optimise campaigns for maximum performance.
• Understanding of conversion tracking, including the ability to set up and analyse conversion tracking data.
• A good knowledge of Microsoft Excel and data manipulation as well as proficiency in using PowerPoint, Teams, SharePoint and Word
• Excellent copywriting across various formats and tones
• Experience working with and managing the relationship of 3rd party suppliers

Great Benefits to working for this company include:

• Hybrid and remote working considered
• Potential to earn 10% of basic salary
• Fully expensed mobile phone, laptop & accessories if required
• 20 days holiday + 8 Bank Holidays.
• Option to purchase 5 additional days holiday per year.
• Additional Holiday awarded based on length of service.
• Occupational Health (health & lifestyle screening services, confidential health & medical support)
• Wellbeing programmes & initiatives
• Salary Sacrifice Schemes: Electric Car Scheme, Tech Scheme, Cycle to Work
• And more!

If you feel like you meet the above criteria & would like to be considered for this Digital Marketing Executive position, please apply with your CV and contact Katie at Prime Appointments for a confidential chat.