Digital Marketing Executive

Dronfield, Derbyshire
Andy File Associates Ltd

Digital Marketing Executive – Sheffield

Andy File Associates Limited is working as a Recruitment Agency on behalf of our client with regards this permanent role of Digital Marketing position

Digital Marketing

Company Overview

We are recruiting on behalf of our client; an exciting opportunity to join a business who thrive on innovation, sustainability and social responsibility. Their diverse portfolio spans B2B commercial and electrical equipment, a not-for-profit toilet roll brand dedicated to alleviating poverty and reducing environmental impact, and a 40 year old adventure cycling brand with boundless potential.

Since their inception in 2012, they have experienced consistent year-on-year growth and are now embarking on an exciting high-growth phase, fuelled by our dynamic marketing team. As a proud member of 1% for the Planet, we are committed to making a positive impact far beyond the bottom line. They are passionate about their mission and are looking for talented individuals who share this vision. This new role offers a unique opportunity to make a meaningful impact across all their brands. Enjoying the variety of agency work while gaining a deep understanding of their brands and the fulfilment of driving long-term success.

Role Purpose

As a B2B Marketer, you will handle marketing efforts for brand awareness. As well as, lead generation, web site development and content curation/creation, and sales collateral.

Key Responsibilities

Design content marketing strategies and set short-term goals.

Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.

Experience working with a sales team in both Sales Enablement and Account-Based Approach.

Knowledge of Demand Generation tactics and Lead Conversion principles.

Understanding of A/B and multivariate testing, user segmentation, and reporting processes.

Ability to create value propositions that communicate clearly to targeted audiences.

Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.

Accomplished at leveraging full value from marketing automation processes and tools.

Requirements for the role

• BSc degree in Marketing or relevant field.
• 3+ years of hands-on marketing experience in a B2B role.
• Excellent understanding of B2B marketing.
• Demonstrated ability to manage the budgeting process and use of analytical skills.
• Proven track record in delivering marketing campaigns that drive sales growth.
• Ability to remotely create and manage marketing strategies.
• An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
• Excellent communication skills.

Key Skills/Experience

B2B Marketing

Marketing Campaigns

Demand Generation

Lead Conversion

Content Creation

Sales

Multivariate Testing

Location: Dronfield S18

Hours : Office-based – Monday to Friday 37.5 hours a week

Salary range DOE : £30,000 – £35,000