Digital Marketing & Community Engagement Lead

Home Instead Senior Care
Job details
Posting date: 18 November 2021
Salary: £21,000 to £23,000 per year, pro rata
Additional salary information: Company Pension, Holidays Paid, Employee Assistance Programme and etc.
Hours: Full time
Closing date: 18 December 2021
Location: Bedfordshire, Eastern England
Company: Home Instead Senior Care
Job type: Permanent
Job reference:

Summary
The Marketing and Community Engagement Lead as a member of the Management
Team, will be expected to perform a variety of duties contributing to business growth
aligned with Home Instead’s mission and values.
Develop and maintain knowledge of the brand and raise awareness of Home
Instead marketing campaigns and recruitment initiatives.
Work closely with Recruitment and Marketing Manager to achieve agreed
marketing strategies and specific goals.
Maximise use of all digital platforms to enhance awareness of Home Instead by
planning and coordinating engaging content (campaigns, blogs, videos, graphics).
Oversee newsletter deadlines. Responsible for gathering relevant updates and
materials to then plan, write, organise and edit monthly/quarterly newsletters
and guides.
Manage own time effectively, prioritising critical tasks to and adapt approach to
the changing needs of the business.
Deliver promotional activities both face to face and virtually to increase
awareness of Home Instead’s client services and employment opportunities in
the local area.
Plan and successfully execute regular community marketing events including
fairs, markets, recruitment events, companionship lunches and any other events
that would promote our services, mission and values to the public.
Knowledge of analytics to assess content performance and success. Use
information to adjust marketing and recruitment plans to optimise messaging
and business growth.
Achieve close working relationships with other members of Client Care and
Management Team to understand how to enhance our marketing strategy,
create opportunities for content and remain brand compliant.
Accurately gather and store contacts on the system in order to develop
relationships and maintain a pipeline of opportunities by growing and leveraging
your network.
Ensure compliance with Home Instead’s Equality, Diversity and Equal
Opportunities Policy, in respect to employment and service delivery.
Maintain records to meet the requirements of CQC/regulatory bodies and
franchise standards.
Take a proactive response to all mandatory training, professional development
and competence with regards to your role.
Contribute to reports and relevant management meetings.

Criteria.

Excellent working knowledge of IT systems, social media platforms and
scheduling tools; Instagram, Twitter, Facebook, Microsoft Office, Canva,
Later.com (or equivalent).
Self-motivated, creative and ability to work independently and use initiative.
Effective interpersonal skills with excellent written and verbal communication
with the ability to deliver effective presentations and talks to a broad audience.
Experience of using data and analytics to make informed business choices.
Good understanding of marketing principles with experience of using a range of
approaches including digital platforms and community based events.
Confident to network face to face and virtually to achieve business objectives
using a variety of tools and techniques