Digital Marketing Apprentice NEW

Rotherham, Yorkshire
Rotherham Hospice Ltd

Digital Marketing Apprentice (Level 3)

Location: Rotherham

Salary: £15,642.84 per annum for your first 12 months, salary then rises depending on your age.

Vacancy Type: Apprenticeship (18 months)

Level: Level 3 Multi-Channel Marketer – Equivalent to A-Level

Closing date: 31 July 2026

Rotherham Hospice is a charity dedicated to the people of Rotherham, offering specialist palliative and end of life care to our community since 1996.

About the Role

This is a hands-on apprenticeship for someone who’s passionate about digital marketing and wants to make a difference while they learn. You’ll work alongside our Marketing Communications Manager to help plan, create and deliver campaigns across our social media channels, email platform and website – helping us raise awareness, grow our supporter base and generate vital fundraising income.

You could be working on anything from:

• Promoting a charity walk to hundreds of participants
• Writing copy for a fundraising email that lands in thousands of inboxes
• Creating content for Facebook, Instagram, LinkedIn, TikTok and X that could tell the story of our hospice or just what new items are on our café menu
• Helping us grow our online presence through SEO and paid social
• Analysing campaign data and translating it into clear, useful insight
• Supporting the launch of events, appeals and community fundraising challenges
• Producing marketing materials that work across digital and printed formats

This is a development role, offering the opportunity to gain practical experience within a busy and varied marketing and communications function while working towards a recognised apprenticeship qualification. The role will support learning and progression, with guidance and mentoring provided throughout.

Key Responsibilities

Content & Campaigns

• Support the planning and delivery of multi-channel marketing campaigns acrosssocial media, email, web and print
• Create and schedule content across Facebook, Instagram, LinkedIn, TikTok and X -adapting tone and format for each platform
• Write compelling copy for fundraising campaigns, events and appeals across digital and printed channels
• Help build and send email campaigns using our email marketing platform
• Assist in the production of printed materials such as flyers, posters and event collateral, working with suppliers or design tools as required
• Contribute creative ideas and see them through to execution

Data & Analytics

• Monitor and report on campaign performance across channels, including social media, email and website traffic
• Analyse campaign results and identify what’s working – and what could be improved
• Build and maintain basic dashboards using digital analytics tools
• Provide regular reporting and insight to inform decision-making and future planning
• Develop an understanding of customer insight and how it shapes campaign approach

Digital Presence

• Support the management and development of our website, keeping content accurate and up to date
• Apply basic SEO principles to improve search visibility
• Assist with paid social and Pay-Per-Click (PPC) activity
• Help maintain and grow our digital audience across all platforms

Brand & Communications

• Help ensure all marketing output – across every channel – is consistent with our brand voice, visual identity and values
• Support the development of communications that speak to different audiences, including donors, volunteers, patients, families and the wider community
• Respond to enquiries and comments across social media platforms, representing the hospice warmly and professionally
• Support stewardship communications to donors, volunteers and event participants

Personal Specification

Essential:

• A genuine interest in marketing, communications or digital media.
• Good written communication skills with attention to detail.
• Confidence using digital tools and platforms, including social media and email.
• Ability to organise and prioritise tasks in a busy environment.
• Willingness to learn, take feedback and develop new skills.
• Good interpersonal skills and the ability to work collaboratively with colleagues.
• Basic IT skills, including Microsoft Office or similar systems
• An understanding that different audiences need different messages, and that different channels serve different purposes.

Desirable:

• Some experience (paid, voluntary or educational) of creating content, using social media, or contributing to marketing activity.
• GCSEs (or equivalent) including English and Maths, or willingness to work towards required standards as part of the apprenticeship.
• Some awareness of or interest in print and digital production, brand guidelines or campaign planning.

To Apply

If you feel you are a suitable candidate and would like to work for Rotherham Hospice, please do not hesitate to apply.