Digital Fundraising and Campaign Lead (Maternity Cover) NEW

Folkestone, Kent
MAF UK
Overview

As the Digital Fundraising and Campaign Lead, you will play a pivotal leadership role in shaping and delivering MAF UK’s digital fundraising and donor acquisition strategy. You will oversee the campaign development function in cross-departmental planning, including events. You will lead a small team working to help support campaigns, driving donor acquisition and fundraising. With a strong grasp of digital marketing, paid media, and persuasive storytelling, you will ensure our campaigns are innovative, data-driven, and aligned with MAF’s mission and values.

You will also act as a strategic adviserto senior leadership on digital fundraising trends and performance, while mentoring team members and fostering a culture of creativity, accountability, and continuous improvement.

For a full job description and person specification download 2026-07 Digital Fundraising and Campaign Lead (Mat cover)

Terms and Conditions:

Location: This role is remote with a once a month visit to our MAF UK Offices in Folkestone, Kent. We welcome hybrid working in line with our flexible working policy, the needs of the business, the requirements of the role and your location. This will be discussed at interview.

Working Hours: At least 36 hours per week but in addition those required to achieve the agreed responsibilities, with 1 hour for lunch daily, unpaid. Hours should be agreed with line manager.Flexibility will be required for working additional hours and travel to meet business needs or for travel or meetings etc. on weekends.Annual Leave: Annual leave entitlement of 22 days per year and 8 paid public holidays per year.Pension Scheme: Non-contributory (10% of salary)Notice period is 1 months

Closing Date: 6th September 2026

Responsibilities Strategic Leadership & Team Oversight

• Lead and mentor a team of marketing and campaign professionals fostering a collaborative and high-performing culture.
• Working with Senior leads to develop the annual digital campaign roadmap, aligning with organisational goals and fundraising targets.
• Act as the key point of contact for marketing and acquisition strategy across the team, ensuring the team delivers on performance, innovation, and agreed extended opportunities.
• Represent the Campaign Development function in cross-departmental planning and strategic initiatives.

Campaign Strategy & Execution

• Oversee the end-to-end development of integrated digital campaigns, from concept to delivery, across paid Ads and channels
• Ensure campaigns are insight-led, audience-focused, and optimised for donor acquisition, retention, and lifetime value.
• Support creative direction and content strategy, ensuring all assets reflect MAF’s brand, values, and messaging.
• Working with the wider team, utilising donor data insights to help define both donor segmentation and donor journeys across appeals and campaigns.
• Craft and refine written content relevant to the role’s deliverables, including copywriting and editing to ensure clarity, consistency, and alignment with brand tone and messaging.

Paid Media & Digital Performance

• Provide strategic oversight of all paid media activity, including agency relationships, budget allocation, and performance optimisation.
• Guide the team in setting KPIs, testing hypotheses, and using analytics to drive continuous improvement.
• Ensure campaigns are compliant with digital fundraising regulations and best practices.

Innovation & Digital Growth

• Champion innovation in digital fundraising, exploring new platforms, tools, and techniques to reach and engage supporters.
• Lead on digital transformation initiatives that enhance campaign effectiveness and supporter experience.
• Stay abreast of sector trends and emerging technologies, sharing insights with the wider team.

Collaboration & Influence

• Work closely with Fundraising, Communications, and Supporter Engagement teams to ensure campaign alignment and integration.
• Build strong relationships with external partners, agencies, and suppliers to maximise campaign impact.
• Influence internal stakeholders at all levels, advocating for digital-first thinking and supporter-centric approaches.
• Proactively share resources, experience, creative ideas, and expertise to serve the wider MAF family
• Leading and managing volunteers at events to ensure their general wellbeing and that they are always representing MAF to a high standard.

Events & Conferences

• Work with the wider team to coordinate the organisation, ideation, development and delivery of innovative events at a range of festivals. Including working with MiC to ensure suitability and availability of resources for all events.
• Oversee and manage the recruitment of Cabin Crew volunteers for events, ensuring all events are staffed to an appropriate level and by trained and competent staff or volunteers.
• Lead events on the day, liaising with event organisers to ensure contracts are fulfilled, supervising set up, managing on site health and safety, activities and the event team and evaluating the event to ensure acquisition potential is maximized for all events.
• Researching and developing new opportunities to maximize marketing, acquisition and income from attendance at events across teams.

Budget & Resource Management

• Manage campaign budgets effectively, ensuring maximum ROI and transparent reporting.
• Support with forecasting, planning, and resource allocation.

Qualifications, Skills & Experience

Essential Requirements

• Educated to degree or equivalent standard
• 5 years of proven experience in digital fundraising and marketing in a charity or mission-driven organisation.
• 2 years of management experience in leading digital fundraising or marketing teams
• Experience in writing, reviewing and editing copy for a variety of audiences and uses.
• Ability to communicate clearly, assertively, and diplomatically at all levels.
• Demonstrable success in developing and delivering multi-channel digital campaigns with measurable impact
• Demonstrable expertise in paid media strategy and optimisation (Google Ads, Meta, programmatic, etc.).
• Strong creative ideation and direction skills.
• Data-driven approach with experience using analytics tools (e.g., Google Analytics, CRM platforms).
• Excellent and proven stakeholder management and influencing skills.
• Deep understanding of digital trends, donor behaviour, and fundraising compliance.
• Experience in project management