Digital experience officer

Page Personnel Public Sector & Not for profit

A large London based charity are recruiting for a Digital Experience Officer role to start ASAP!

Client Details

A large London based health charity.

Description

• Support the Digital Marketing Manager and Digital Lead to deliver digital aspects of the Marketing & Communications and organisational strategies.
• Create powerful customer experiences across our digital platforms, including website, e-mail and paid advertising channels.
• Creating strong, relevant audience-led content for the website that is designed to improve key metrics such as conversion, engagement and search engine optimisation (SEO).
• Working with colleagues to design create new pages or sections for the website whenever necessary, ensuring brand guidelines/site design guidelines are maintained.
• Continually reviewing performance metrics, and seeking ways to optimise performance.
• Training, advising and coaching colleagues to use the content management system (CMS) proficiently, and to publish user-friendly, strategically effective content.
• Reporting technical issues to the Digital Marketing Manager and development agency in a timely manner.
• Working with the Digital Marketing Manager to develop plans for paid media
• Supporting with day-to-day digital advertising activity, including communication with our Google Grant and paid PPC agency, and our digital advertising consultant for digital advertising on Facebook and other social media channels
• Supporting the digital elements of communications campaigns
• Being the lead point of contact for our email marketing platform – Dot Digital
• Working with teams across the organisation to plan, create and execute engaging email journeys to meet shared goals and objectives
• Proactively seeking opportunities to improve and develop our email communication experience
• Monitoring and reviewing performance, using insights and learnings to inform decisions about future activity
• Training, advising and coaching colleagues to use the Dot Digital platform

Profile

• They looking for a digital marketer with a passion for data, who puts audiences at the heart of the digital experience.
• You’ll combine your technical digital expertise with creative marketing techniques, and you’ll embrace new opportunities and ways to improve and develop the charity’s digital communications.
• You’ll be adept at managing a busy workload – juggling both day-to-day activity and discrete projects – and building excellent relationships across the charity.

Job Offer

• an exciting new opportunity
• competitive salary
• 25 days holiday