Cardiff, South Glamorgan
JOB SWITCH LTD

Job Purpose: Digital Executive

Reporting to and working closely with the Marketing & Communications Lead, the purpose of the Digital Executive is critical to our ability to:

Engage with external stakeholders (including Government) via our digital channels and platforms to significantly raise the profile, visibility and reputation of the Cardiff Capital Region
Help create favourable perceptions of our Region which will lead to leveraging of more opportunities for inward and/or co-investment for wealth and job creation
Using digital platforms to inform our internal audiences (both CCR colleagues and wider political leadership) of the mission-critical interventions carried out by CCR
Create and manage campaigns that align with our strategic objectives and that resonate with our target audiences

Duties and Responsibilities: Digital Executive

Schedule and manage content across our range of social media channels.
Produce written copy for social media content.
Build a community and communicate with internal and external stakeholders to grow our channel reach.
Help manage CCR’s current website and take a lead in creating and maintaining CCR?s new planned website.
Take the lead in developing our SEO and PPC approach, including local and global SEO activities.
Take the lead in improving and maintaining our current intranet.
Work with other teams to develop social media timelines which coincide with project updates, campaigns, and other brand messages.
Track and report on CCR’s social media and web platforms, producing key analytics reports.
Run digital campaigns and report on the success (ROI) through engaging analytics that deliver insights for senior management.
Contribute towards Content Calendars and idea creation for future content campaigns.
Design and produce basic collateral for business engagements events and brief creative agencies on our roster for more detailed work.
Assist with the design and production of general collateral to support wider marketing activity.
Upload news, articles, press releases, and other content onto the website using a WordPress system.

Job Specific Requirements Digital Executive

Qualified to degree level, preferably in marketing, communications or a businessrelated degree.
Competency using and understanding a range of social media platforms.
Flexible and engaging writing style.
Knowledge of key analytics metrics.
Passion for social media.
A strong communicator, with both excellent verbal and written English.
A creative mind, able to add to ideas to form a campaign concept with the team.
Ability to work proactively.
Excellent knowledge of research requirements for social media strategy.
Excellent ability to manage multiple projects and prioritize them.
Strong organizational and time management skills.
A keen eye for details.

Digital Executive NEW

Log In