Digital Events Specialist

Guildford, Surrey
BAE Systems Applied Intelligence
Role summary

BAE Systems Applied Intelligence delivers technology solutions which help our clients to protect and enhance their critical assets in the connected world, and we’re looking for a Global Digital Events Specialist to join our team and help take our virtual events program to the next level of success. We’re looking for a dynamic and skilled marketer who is an ambitious, hard-working and strategic marketer with experience of digital event management.

This role sits in the Global Communications & Marketing Team and focuses on the delivery and execution of strategic & complex virtual events which drive brand awareness and growth, supporting business winning opportunities. Experience of physical and hybrid events will be advantageous given the combination of events on the program.

This role can be based from our Guildford, London or Leeds offices however may be predominantly home based with visits to the office on average a few times per month in line with our Hybrid ways of working. Occasional UK travel is required, on average once per quarter. The role is offered on a 1 year fixed term contract basis with potential to become permanent.

What you’ll be doing

The key activities will include:

• Supporting the Global Applied Intelligence Events Program:
  • Creation and ownership of event project plans
  • Utilising the current in-house virtual events platform to deliver virtual events
  • Researching, presenting & implementing future digital event strategies to help us stay differentiated
  • Work with key stakeholders to execute all events as integrated campaigns
  • Work with regional marketing teams to execute local events
  • Responsible for delivering event milestones to plan
  • Own and manage the budget for each event
  • Maximise and leverage exposure at each event (event tactics)
  • Coordination of all event materials and assets
  • Support key BAE Systems corporate events
  • Ownership of delivering best practice end-to-end events process including pre, during and post activities in relation to sponsorship negotiation, planning, management, lead capture, customer experience
  • Marketing reporting
    • Track and report on event KPIs including ROI model for each event
    • Post event evaluation, surveys and reporting
    • 3rd Party supplier and agency management
    • Endorse brand guidelines throughout all events
    • Support Marketing teams in budget benchmarking and Integrated Business Planning (IBP) budget justification
    • Manage projects from across the communications and marketing mix
    • Support the regional and central marketing functions as required

    What we’re looking for

    The essential skills and experience for the role include:

    • Experience of event management including running virtual / hybrid events
    • An understanding of related technologies and how we can use them to innovate future events and marketing

    We’re committed to the learning and development of our employees and will support the successful candidate to develop the core competencies for this role as needed:

    • Social media organic promotion: Knowing how to post (and delete) organic (non-paid for) content on our company social channels.
    • Linked-in (Paid): Activating agreed paid-for standard Linkedin advertising campaigns including building a target audience, setting objective and budget, uploading the ad copy and creative to put live and monitoring it in flight.
    • CMS: Able to create or update approved standard content on the company websites.
    • Analytics and reporting: Awareness and basic understanding of analytic and reporting tools such as Salesforce and Google Analytics.

    Life at BAE Systems Applied Intelligence

    We are embracing Hybrid Working. This means you and your colleagues may be working in different locations, such as from home, another BAE Systems office or client site, some or all of the time, and work might be going on at different times of the day. By embracing technology, we can interact, collaborate and create together, even when we’re working remotely from one another. Hybrid Working allows for increased flexibility in when and where we work, helping us to balance our work and personal life more effectively, and enhance wellbeing.

    Diversity and inclusion are integral to the success of BAE Systems Applied Intelligence. We are proud to have an organisational culture where employees with varying perspectives, skills, life experiences and backgrounds – the best and brightest minds – can work together to achieve excellence and realise individual and organisational potential.

    About BAE Systems Applied Intelligence

    We use our intelligence-led insights to help defend Governments, Nations and Societies from cyber-attacks and financial crime. Our customers depend on our evolving capabilities to help them safely grow their organisations. Our unprecedented access to threat intelligence, world-leading analysts and market-leading technology means we can help them to adapt, evolve and stay ahead of the criminals.

    Division overview: Corporate Functions

    At BAE Systems Applied Intelligence, we pride ourselves in being a leader in the cyber defence industry, and the business could not operate without all the dedicated work of our Corporate Functions teams. From Finance & Operations through Communications & Marketing, to HR and Site Operations and more, our Corporate Functions enable our divisions to implement ground-breaking digital transformations and crucial defence software.

    As part of Corporate Functions, you will be supporting and partnering with our global business from the backline, being a strategic advisor within your specialist area, and ensuring the business runs smoothly and efficiently. We all have a role to play in defending our clients; and this is yours.