Digital Content Strategy Manager NEW

Workshop Recruitment

We are recruiting an experienced Digital Content Strategy Manager to lead and shape digital content across web, social media and CRM channels for a growing, market-leading business operating in technical and built-environment sectors. This is a strategic role focused on planning, delivering, and optimising digital content that drives engagement, improves user journeys, and supports commercial performance. You will work closely with marketing, product, technical and customer teams, as well as external agencies, to ensure digital content is consistent, data-driven and aligned to business goals.

Key Responsibilities Digital Content Strategy Manager

• Develop and deliver a joined-up digital content strategy across websites, social media and CRM
• Own website digital content planning, optimisation, and user journey improvements
• Manage social media and CRM content calendars to ensure timely, targeted communications
• Ensure SEO and performance marketing best practice is embedded across all digital content
• Oversee PPC activity (Google Ads, paid social) aligned to content and performance objectives
• Analyse performance metrics and translate insights into actionable improvements
• Collaborate with internal teams to ensure digital content supports campaigns, product launches, and brand initiatives
• Manage external agencies to deliver high-quality digital content and campaigns

Skills & Knowledge Required

• Proven experience leading digital content strategy across web, social and CRM
• Background in content marketing for technical products or services ideally across electrical, housing or building services
• Strong knowledge of SEO, PPC and performance marketing
• Experience working cross-functionally with marketing, product, and technical teams
• Excellent project management, communication, and stakeholder management skills
• Strong analytical mindset with the ability to turn data into insight
• Experience managing agencies and external partners

Desirable

• Degree in Marketing, Business, or related discipline
• Understanding of sustainability, energy efficiency, or built-environment sectors
• Awareness of AI-led search and content optimisation trends

Salary & Benefits

• £Competitive
• Annual Bonus
• Pension
• Health Cash Plan
• Employee Assistance Programme
• Hybrid Working, 3 days office, 2 days from home
• Early Friday Finish