Digital Content Manager

Rothschild Foundation

We welcome around 350,000 visitors to Waddesdon Manor and over 2 million browsers to our websites each year. Waddesdon Manor offers visitors a programme of changing exhibitions, talks and tours, family activities and public events. The income from our private events, shop, restaurants and sixteen-bedroom hotel help support keeping the Manor open to the public, our education programme and the care of the collections and gardens for all to enjoy.

What you will do:

The role encompasses all aspects of digital marketing activity, including both B2B and B2C. You ll also be supporting commercial activities for Waddesdon Manor, the trading company RWL which includes Catering for the Manor operation, visitors, retail, public events, private events, The Bow and The Five Arrows, and any special projects for the Rothschild Foundation e.g. future commercial property developments.

Key responsibilities include but not limited to:

• Develop and deliver an online strategy to drive engagement and conversion across Waddesdon s digital channels.
• Develop and manage digital content, including copywriting and proofreading content to develop our storytelling and ensure academic accuracy, standards and tone of voice are consistent.
• Manage updates to the website to reflect the brand and optimise commercial performance.
• Liaise with internal stakeholders to implement new content, amends and updates, which optimise the website and keep information up-to-date. Be the point of contact to help other departments with advice on digital content.
• Manage SEO focused activities to increase quality traffic across the website.
• Plan and manage social media strategy to drive engagement and build new audiences.
• Track and report digital performance across digital channels to enable strategic decision making and share information across the organisation.
• Work with external agencies as required, including managing the Google Grant.
• Be part of project teams to deliver a new website for Waddesdon, trading subsidiaries and the Rothschild Foundation, and support integration of new systems including a DAMS and CRM.
• Help to develop strategic marketing campaigns for the business and develop plans to increase audiences.
• Monitor the outcomes of marketing activity and evaluate against plans, contributing to monthly reports.
• Develop partnership ideas for content and social media and work with third parties as required to deliver these.
• Monitor competitor activity to ensure we are learning and evolving to become as relevant and engaging as possible.
• Contribute to marketing budget management and assist with budget forward planning in liaison with the managers of each business area eg RWL Heads of Department.
• Work closely with the wider marketing team and all colleagues across Waddesdon, sharing news on activity, to ensure that opportunities are maximised.

You will be a great fit if:

You are a strategic thinker, with a strong creative and innovative background. You ll combine your marketing digital knowledge and skills with the creative content required in this role.

Your areas of knowledge and expertise that matter for this role:

• Experience of producing and delivering a range of digital content
• Experience of managing SEO and driving website traffic
• Proven experience delivering successful digital marketing campaigns to meet targets
• Excellent copy writing and proof-reading skills
• Experience of planning and scheduling social media campaigns
• Experience of business reporting and forecasting
• Ecommerce experience in the retail sector with proven success to drive sales online
• Comprehensive knowledge of the heritage sector and ecommerce
• Excellent prioritisation and time management skills coupled with the ability to work under pressure and deliver results under tight deadlines
• Ability to work flexibly and successfully across teams and hierarchies and build relationships at all levels including excellent interpersonal skills and evidence of ability to influence decision-making
• Technical skills in web CMS editing and experience of managing an online shop
• Demonstrate excellent attention to detail
• Excellent written and verbal communication skills, IT and office skills