Digital Content Creator

Market Harborough, Leicestershire
Vanilla Recruitment (UK) Ltd

Can you bring products and services to life through inspiring content? We’re proud to be recruiting a talented and creative Digital Content Creator on behalf of an extremely well-reputed and community-focused local business. Recently featured in The Sunday Times Best Places to Work 2024, they are based in a modern and collaborative workspace and offer a top-class employee benefits package.

The successful candidate will create and deliver engaging and impactful content to build genuine connections between the organisation and its audiences, building its profile and online presence and visibility.

What you can expect:

• 28,000 – 34,000
• Working hours are Monday to Friday, 9.00am – 5.00pm
• Hybrid working pattern
• Excellent, extensive benefits scheme

Duties and responsibilities:

• Planning and producing a programme of digital content to be used across website, email and social media
• Developing creative ideas and suggesting new, innovative ways of delivering digital content
• Updating and optimising the website from an SEO and UX perspective, including writing copy
• Liaising with internal and external stakeholders to capture and edit photo, audio and video content
• Writing engaging and informative captions, articles, slides and social media posts
• Creating eye-catching design assets which are differentiated and stand out in the crowded digital space
• Managing third party agency and provider activity to enhance communications and activity
• Monitoring, analysing and reporting on performance, and that of competitors, using Google Analytics
• Working collaboratively with key teams to successfully manage and regulate campaign activity
• Supporting wider marketing activity and projects as required, including offline work, events and PR

Skills and experience required:

• Proven extensive experience in a similar marketing role involving the creation and management of digital content, ideally with B2B experience
• Relevant qualification in a marketing subject
• Good knowledge of MS Office including Outlook, Word, Excel and PowerPoint
• Experienced in optimising digital channels across website, social media and email
• Adept at campaign management, with evidence of delivering results and improvements
• Strong photography, videography and editing skills, with a good eye for visual content and detail
• Evidence of creating/editing artwork using packages such as InDesign, Photoshop, Illustrator or Canva
• Experience shooting and editing Tik-Tok style, short-form video content and Instagram Reels
• Highly analytical with an understanding of digital performance analysis and relevant tools
• Excellent copywriting and proofreading skills
• Confident verbal and written communicator – able to design and tailor content for specific audiences
• Excellent organisation and prioritisation skills