Digital Content and Social Media Executive

Woolston, Warrington
Gleeson Recruitment Group
Digital Content and Social Media Executive

Location: Warrington / Appleton

Contract: Permanent, Full time, Hybrid (2 days work from home)

Salary: Competitive + bonus

We’re working on an exciting opportunity for a Digital Content and Social Media Executive to join a well-established, multi-brand business in the B2B sector. This role will suit someone with a passion for digital storytelling and brand engagement, with the opportunity to shape content across internal and external channels.

• Lead on content creation across digital channels including websites, intranet, and social media platforms

• Plan, manage, and schedule regular social media activity to support business and employer brand goals

• Develop written and visual content tailored to varied audiences and brand identities

• Collaborate with teams across the business to source content, success stories, and employee highlights

• Support the development of the company’s EVP and internal communications strategy

• Create campaign content that promotes the business externally and enhances recruitment messaging

• Maintain website content using CMS tools, ensuring consistency and freshness

• Analyse digital performance and provide insights to improve engagement and reach

• Identify new social media trends, formats, and tools to enhance output

• Ensure consistency in tone, aesthetic and brand messaging across all content channels

Key Requirements

• Excellent copywriting and editorial skills across digital formats

• Strong knowledge of major social media platforms in a professional context

• Demonstrable experience creating and managing digital content and campaigns

• Proficiency in using content management systems (CMS)

• Ability to work collaboratively with colleagues at all levels of the organisation

• Experience tailoring content for different brands or audiences

• An understanding of performance metrics and digital analytics

• Familiarity with digital tools and trends in social media and online engagement

• Strong time management and multitasking skills

• Strategic mindset with the ability to align content with business goals

Candidate Criteria

• Minimum 2 years’ experience in a digital content, social media, or communications role

• Experience managing multiple social media accounts and content calendars

• Proficiency in analysing engagement data and adjusting strategy accordingly

• A proactive and curious attitude, always looking for new content angles

• Knowledge of digital content formats including short-form video, reels, and infographics

• Experience with internal communications or employer branding (desirable but not essential)

• A creative mindset with the ability to translate business messages into engaging content

• Comfortable working in a fast-paced, multi-brand environment

Please apply for more information

GleeMD

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