Digital Communications Officer NEW

Impetus
About the team

The Communications team at Impetus is a small, friendly, creative team that punches above its weight. Sitting alongside our brilliant Policy colleagues within the wider Public Affairs team we are passionate about communicating Impetus work with clarity, in a way that resonates with our audiences, and increases our influence and impact.

Aspiring to be a digital first organisation, we spend time keeping up with digital communications trends to improve our efficiency and help us produce and optimise engaging, cutting-edge content.

About this role

We re looking someone who can support the team to maintain our strong online presence by delivering engaging, creative digital content. This role is about collaborating with colleagues, applying your knowledge of digital platforms, and actively developing your skills to keep pace with emerging trends.

Based in our busy Communications team, you will be responsible for creating compelling and engaging online copy for a range of platforms, as well as managing and growing our social media communities to amplify our brand, working across the organisation, for example:

• Supporting our Philanthropy team to engage donors in our work and through our series of events.
• Helping our Policy team to increase the knowledge of their recommendations for change among opinion formers and decision makers through social media.
• Working directly with the Investment team and our portfolio partners to gather and share their insights and stories.

Day-to-day you might be writing and repurposing blog content for our online channels, working with our Creative Content Officer and Media and Communications Officer producing multi-media content to support our events programme, or using insights and data to keep our digital content relevant and our audiences engaged.

We are looking for someone creative and driven, who shares our ambition and can help keep us on top of emerging digital trends.

You ll know your way around social media platforms including X / Twitter and LinkedIn and tools like and Hootsuite and Google Analytics. You will also be able to produce excellent written content for an online audience including social media posts and blogs, with scope to grow within the role over time.

This is an exciting time to join a rapidly growing organisation. We ll give you creative freedom within a clear brand framework. And your work will have a tangible impact on tackling the barriers that hold back young people from disadvantaged backgrounds.

Key responsibilities

• Writing clear, concise and engaging copy for a variety of online platforms including social media, blogs, websites and email marketing.
• Supporting the Senior Communications Manager to manage our online brand, including how people interact with and interpret our work, by creating and scheduling content for social media and digital platforms using agreed templates and tone of voice.
• Liaising closely with our Creative Content Officer and Media and Communications Officer to produce compelling multi-media products that can be used across our platforms.
• Maintaining accurate records and trackers for posts, engagement data, and campaign timelines.
• Supporting the Communications team by preparing materials for events and online campaigns.
• Monitoring and optimising our digital channels, ensuring content is consistently high-quality, well structured, on brand and performing at its best.
• Using data and feedback to improve content quality and relevance.
• Collaborating with colleagues across teams to ensure consistency and timely delivery of our digital communications content.
• Assisting the Head of Communications in the development, implementation and monitoring of our internal communications strategy, including our regular staff newsletter.
• Working with our portfolio partners and the Investment team to gather and share their insights and stories.
• Escalating risks or delays early, providing clear context and options.
• Applying inclusive language and accessibility standards in all content.
• Actively seeking opportunities to learn about new digital tools and trends.

Person specification

Essential

• A highly developed understanding of online platforms and social media algorithms.
• Experience creating accurate, engaging content for online platforms.
• Experience of working with social media platforms e.g. LinkedIn and X, and tools e.g. Hootsuite and Google Analytics.
• A track record of writing concise and engaging content that resonates with the target audience and presents complex subjects in a clear and compelling way.
• Ability to adapt content strategies to meet the changing needs of the audience and the platform.
• Experience of using data and insights to optimise content, engagement and grow followers.
• Demonstrably up to date with emerging digital trends and an interest in online community building.
• Ability to follow agreed processes, templates, and brand guidelines.
• Strong organisational skills to plan and sequence tasks effectively.
• Attention to detail and commitment to delivering work to agreed standards.
• A willingness to learn and adapt to new tools and approaches.
• Collaborative approach, building positive relationships within the team.
• Commitment to Impetus mission and values, including equality, diversity, and inclusion.

Desirable

• Experience in video / film production and optimising video content for online platforms.
• Experience of commissioning content and working in close collaboration with agencies and/or freelancers.
• Experience / knowledge of website management and CMS, email marketing platforms, project management software and digital ad platforms.
• An interest in the education and / or youth employment policy landscape.
• An interest in the UK youth and / or charity sectors.

About Impetus

At Impetus, our focus is on helping young people achieve positive education and employment outcomes to increase their chance of leading fulfilling and successful lives, irrespective of their background.

We tackle the three most difficult challenges that affect a young person s ability to succeed in life in Britain today:

• Lost learning through absence, suspensions, exclusions from school

• Stagnation in education attainment outcomes, which means many are missing out on key qualifications like GCSE English and maths

• The large numbers of young people out of education, training and employment

We use our deep expertise and high calibre networks to give the best non-profits working in these sectors the essential ingredients to have a real and lasting impact on the young people they serve.

Through a powerful combination of long-term funding, direct capacity building support from our experienced team and our pro bono partners, alongside research and policy influencing to drive lasting systems change, we work towards a society where all young people can thrive in school, pass their exams and unlock the doors to sustained employment, for a fulfilling life.

We are resolutely focused on outcomes and impact, driven by quality evidence.

You would be joining a team that is passionate, rigorous, determined, creative and warm. We care deeply for our colleagues, our portfolio partners and the young people we serve.

Impetus is a registered charity and our charity number is .

Our Values

In 2022 the Impetus staff agreed the following set of Values to act as our guiding principles as an organisation and help us to remain focused on achieving our mission to support young people from disadvantaged backgrounds.

We are brave and curious

We are bold and brave in our pursuit of better outcomes for young people. We lead with curiosity and stay open to new perspectives. We support one another to take considered risks and learn together.

We bring high trust, high challenge

We build strong, long-term relationships through honesty, kindness, integrity, and respect. We create the space for open, constructive challenge, where colleagues, partners and supporters feel safe to speak up, hold each other to account, and bring their best in pursuit of our mission.

We are evidence led and results driven for young people

We pursue excellence for the young people we work with, are wholly committed to better outcomes, unapologetically results driven, and accountable for our actions.

We thrive through diversity

We seek to embed diversity of thought, background and experience in every aspect of our work. We are open, thoughtful and proactive in better understanding and challenging our assumptions to better deliver the change we seek.

We always seek collaboration

We will not succeed alone. We seek meaningful, productive partnerships with others to achieve our mission and drive systems change for young people.

Our commitment to equality, diversity and inclusion

We believe that a diverse workforce leads to an organisation that is more open, creative and gets better results.

We want our team at Impetus to represent the diversity of the people and communities we serve. We also want our team to be one where different experiences, expertise and perspectives are valued, and where everyone is encouraged to grow and develop.

We want to reach a diverse pool of candidates . click apply for full job details