Digital Campaign Manager

Southwark, London
Hays Talent Solutions

Digital Campaign Manager needed for execute marketing communications

Location Hybrid – 2 days in the office in Southwark and the rest from home

Contract 6 months

Rate £450 per day (Umbrella)

Hours Monday to Friday

Job Overview

To execute targeted marketing communications to the enterprise, consumer or wholesale base through SMS/Email/Outbound call utilising Vodafone’s Campaign Management System – Unica. You must have experience using SQL for this role.

Key Responsibilities

• Typically, responsible for over 10m outbound contacts per year aimed at acquiring new customers, driving usage and retaining customers.
• Ensuring quality of selection management process and identify data issues in order to minimise customer complaints and maximise revenue (indirectly responsible for up to £10m revenue).
• Responsible for driving an increase in response rates and ROI across campaigns through targeting suggestions to campaign sponsor.
• Deliver increasing productivity levels of campaign delivery & strive for efficiencies in all aspects of campaign management

Experience needed

• Proficient in use of Unica or similar campaign management tool (Chordiant/Adobe Campaign/Teradata/Aprimo, etc.)
• Stakeholder management – works closely with commercial stakeholders in order to build & execute campaigns. Equally comfortable with technology to define requirements, support & issues. A confident & articulate communicator.
• Good understanding of structured query language (SQL) for manipulating data from a large data warehouse
• Database marketing understanding – familiar with customer data sources – eg Billing/usage/individual & household/contextual data. Plus, understanding of statistical significance for control groups/targeting using propensity models/test & learn principles/campaign automation/Data Protection Act
• Accurate under pressure. Attention to detail.

Next Stage Interview

Start Date ASAP

If you are interested, please click “Apply” or give us a call to ask for more details!

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