Digital Acquisition Manager NEW

Barclays

Digital Acquisition Manager Barclays London

We are looking for a highly motivated and commercially astute Digital Investing Acquisition Manager to drive the acquisition planning and execution for our Digital Investing platform called, including Smart Investor. This is a hands-on role responsible for significantly increasing the number of new customers and assets on the platform, driving short- and long-term commercial outcomes through data-led initiatives and cross-channel acquisition plans.

As a driver of new customer growth, you will develop and execute acquisition initiatives across multiple channels including Owned and Paid Marketing, SEO, content, colleague channels, and third-party partnerships. A key part of your responsibility will include owning the Search Engine Optimisation (SEO) plan and execution across public-facing and secure client-facing webpages. You will use performance data and insights to track KPIs, shape future campaigns, and drive innovation acquisition activity-constantly looking for ways to innovate and accelerate digital investing growth.

You will partner across a matrix of internal stakeholders-including Marketing, Content, Digital, Analytics, Operations, Legal, Risk, Compliance, and Proposition teams-to deliver integrated, compliant, and customer-centric acquisition journeys. As a valued voice in the Digital Investing business, you will also support customer retention and engagement, helping to improve activation, funding, and lifetime customer value.

This role requires strong commercial skills, the ability to manage competing priorities, and a passion for customer-centric innovation. You will update on Digital Investing initiatives in forums and stakeholder meetings up to a senior level. You will play a key part in defining and delivering a digitally enabled growth model for the future of investing at Barclays.

Essential Criteria:

• Strong numerical, analytical, and commercial acumen, with experience using data to drive acquisition initiatives and track performance.
• Proven experience in digital marketing, customer acquisition, or growth-focused roles.
• Strong understanding of SEO strategy and execution, including content optimisation across public and secure digital environments.
• Demonstrated success in delivering strategic and tactical initiatives across multiple channels and teams in a matrixed organisation.
• Effective stakeholder management across marketing, product, operations, compliance, and executive leadership.
• Exceptional communication and interpersonal skills, with the ability to influence and engage at all levels of the business.
• Digital and technology savvy, with a strong grasp of digital customer behaviours, funnel metrics, and platform performance.
• Comfortable in high-paced environments with proven prioritisation and project management skills.
• Strong verbal and written communication skills.

Desirable Criteria:

• Strong commercial awareness and experience in driving measurable growth in customer numbers and balances on digital platforms.
• Advanced Excel skills and the ability to create compelling PowerPoint presentations for senior leadership audiences.
• Experience prioritising competing opportunities based on commercial value and customer outcomes, delivering change at pace.
• Confident working in complex, regulated environments with a track record of ensuring compliance with risk and policy frameworks.
• Demonstrated thought leadership in identifying and solving customer pain points using digital-first strategies.
• Experience in building and managing relationships with external partners to support digital acquisition growth.

This role is based in London.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

Purpose of the role

To identify and capitalise on business opportunities, expansion of the customer base, relationship management, and driving of revenue growth.

Accountabilities

• Execution of market research and analysis to support the identification of potential opportunities, market trends, and customer needs, to develop strategies for business growth.
• Identification of leads through various channels such as networking, referrals, cold calling, and attending industry events.
• Management of existing client relationships to understand their needs and identify opportunities for cross-selling or upselling banking products and services.
• Development and execution of strategies to acquire new business and expand the customer base, including preparation of proposals, presentations, and negotiation of contracts.
• Collaboration with product managers, credit analysts, product specialists, operations, and other internal stakeholders to ensure seamless delivery of products and services to clients.
• Forecasting of sales targets and tracking progress against goals, including regular reports on business development activities, pipeline status, and sales performance to management.
• Contribution to the development of business development strategies and initiatives to drive revenue growth and achieve business objectives.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. ‘Complex’ information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.