Delivery Lead, Marketing and Media NEW

Icpnet

ICP is a global leader in Content Operations, partnering with some of the world’s most recognizable brands, including Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. Our expertise spans content management, logistics, creative operations, production, and digital commerce enablement, ensuring a seamless flow of content across all systems and channels. We empower brands to achieve operational excellence and confidently manage their content. Content confidently.

With offices in Atlanta, London, Mexico City, Mumbai , and Shanghai , we operate on a global scale, delivering world-class solutions that drive exceptional business outcomes.

Who We Are

At ICP, our values define us: we are Curious, Focused, Creative, Trustworthy, and Inclusive.

We’re A People First Company

At ICP, we provide benefits that matter to our people and enable us to be engaged both in and outside of work. We foster a culture where work/life balance is nurtured and encouraged, offering hybrid working, generous paid time off, paid holidays, volunteer time off, and Summer half-day Fridays. We also take care of our people with competitive medical, dental, and vision benefits, mental health support, and a robust savings plan.

Bring the Confidence

Are you a relationship-focused, driven professional with a growth mindset? Do you thrive on breaking through challenges and excelling in competitive environments? You’re not expected to have all the answers, but your passion for uncovering solutions and building strong partnerships makes you the perfect fit for this role. We’d love to hear from you!

At ICP, we help the world’s leading brands take control of their content operations and we know that starts with enabling our own teams to work in smarter, more effective ways. We are seeking a strategic and results-driven Senior Delivery Lead, Media Operations to lead and scale ICP’s embedded media trading and ad operations team supporting Reckitt’s Applied Media Science (AMS) transformation programme within our Managed Content Services (MCS) delivery area.

This role has global leadership remit and is pivotal in establishing a centre of excellence for media operations within ICP’s India office – delivering standardised, data-driven, and AI-enabled processes that underpin Reckitt’s evolving media supply chain.

The successful candidate will combine operational leadership, client engagement, and innovation to ensure consistent delivery standards, measurable performance, and an exceptional client experience across all regions.

How you will make an impact Leadership and Strategy

• Define and execute the vision for media and advertising operations, ensuring alignment with ICP’s MCS strategy and Reckitt’s AMS transformation goals.
• Lead and scale a multi-disciplinary team of media traders, ad operations specialists, and performance analysts.
• Develop team capability through tailored coaching, the Appraise performance framework, and professional growth opportunities.

Identify and address skill and capability gaps in collaboration with Solution Leads, Operations, and People teams.

• Foster a culture of collaboration, accountability, and continuous learning across all delivery teams.

Operational Excellence

• Establish and manage best-in class delivery standards, governance frameworks, and workflows aligned to Reckitt’s AMS framework and ICP’s MCS 2.0 model.
• Partner with Account Operations Leads to manage resourcing, reporting, and delivery performance across large scale global media accounts.
• Drive operational efficiency and ROI through data driven insights and process optimisation.
• Ensure compliance with governance standards, data privacy regulations (GDPR, CCPA), and best practices in responsible media activation.
• Track and optimise delivery efficiency, resource utilisation, and commercial KPIs.
• Identify operational risks and implement mitigation strategies to ensure continuity and resilience.

Client Engagement and Delivery

• Oversee end to end paid media campaign execution, ensuring on time, on budget, and high quality delivery across programmatic, social, search, video, and retail media channels.
• Partner with Reckitt’s regional and global media teams to drive alignment, performance accountability, and continuous improvement.
• Manage and optimise global media budgets and strategic roadmaps, focusing on efficiency, testing, and sustainable ROI.
• Build and sustain strong relationships with senior client stakeholders, ensuring transparency through structured reporting and business reviews.
• Drive cohesion between ICP’s media operations, agency partners, and Reckitt’s global media ecosystem.

Performance & Optimisation

• Lead omnichannel campaign reporting and analytics, generating actionable insights to improve ROI and efficiency.
• Use advanced analytics tools (Power BI, Datorama, GA4, Salesforce) to translate data into clear optimisation recommendations.
• Partner with Reckitt’s measurement and attribution teams to connect campaign data with business outcomes and performance benchmarks.
• Ensure unified reporting and consistent channel orchestration across all media campaigns.

Technology, Data, and Automation

• Champion automation, APIs, and AI across media operations, including automated QA, trafficking, and in flight optimisation.
• Collaborate with ICP’s Technology & Innovation Services (TIS) team to embed automation scripts, agentic AI models, and standardised data integrations across Reckitt’s platforms (e.g., Nexus, Salesforce, AEM, DV360, Amazon DSP).
• Lead the development of a unified “media data backbone” to support future AMS innovation, scalability, and AI-readiness.
• Stay ahead of trends in media, data, and technology – including AI, privacy, and automation – and embed these into ICP’s delivery model.
• Lead process improvement initiatives to drive efficiency, cost reduction, and client value.

Contribute to ICP’s thought leadership and operational excellence agenda, influencing the evolution of our AMS service model.

What you will bring

• Bachelor’s degree in business, marketing, or a related field; MBA, PMP, or Lean Six Sigma certification preferred.
• Experience in paid media operations, ad trading, or digital media delivery leadership, ideally within global FMCG/CPG environments.
• Proven success managing large, distributed teams and complex client programmes.
• Strong understanding of the programmatic ecosystem, ad verification tools, data privacy regulations, and analytics technologies (e.g., BigQuery, Snowflake, APIs, CDPs, DMPs).
• Strategic and analytical mindset with a data driven approach to decision making.
• Excellent communication and stakeholder management skills, able to influence across all levels.
• Highly organised, detail oriented, and capable of managing multiple priorities in fast moving environments.
• Commitment to excellence in client satisfaction, service delivery, and operational performance.
• Ability to translate complex technical concepts into actionable business outcomes.

At ICP we are committed to creating an inclusive culture that is grounded in our core values and how we provide top class service to our clients and how we show up and support each other within our communities. We celebrate different backgrounds, experiences, and perspectives-encouraging everyone to bring their authentic selves to work. We have a diverse environment that empowers our team to feel comfortable when they voice their opinions.

For these reasons and more ICP is a proud equal employment opportunity employer. We welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status, or genetics, and we are dedicated to providing an inclusive, open, and diverse work environment.