Data Campaign Analyst

City, Manchester
The Portfolio Group

I’m currently partnering with a high-growth professional services organisation to support the search for a commercially-minded and data-savvy Data Campaign Analyst!

If you’re passionate about combining data with action, this is your chance to make a real commercial impact.

The Role

Working closely with sales, marketing, and Salesforce teams, you’ll act as a critical bridge – managing campaign configuration, segmentation, data quality, and dialler optimisation.

This role is a key part of their digital transformation and sales enablement strategy, offering an exciting opportunity to shape how data drives performance and campaign execution across a large national sales function.

This is a fast-paced, data-led role focused on increasing sales team performance through better targeting, smarter data use, and real-time analytics.

This is much more than campaign scheduling – you’ll be diving deep into data strategy, reporting, and sales process optimisation across channels and teams.

Day to Day

• Manage end-to-end campaign configuration within Salesforce and third-party dialler systems.
• Drive segmentation, personalisation, and targeting strategies that enhance campaign performance.
• Optimise data quality and usability across Salesforce-eliminating duplicates, managing inactive contacts, and improving lead scoring frameworks.
• Create and maintain real-time performance dashboards using Power BI, ensuring all stakeholders are working from a single source of truth.
• Spot trends in campaign effectiveness, inbound/outbound activity, and recommend actionable changes.
• Deliver insight reports to sales and marketing stakeholders, supporting coaching and performance improvement.
• Collaborate closely with marketing to enhance audience targeting and conversion.
• Develop future campaign and analytics capabilities using your knowledge of CRM tools and SQL-based reporting.

You?

• Proven experience working in a data campaign or CRM management role, ideally within a sales-driven environment.
• Strong technical skills across Salesforce CRM, SQL, and Power BI.
• Experience working with dialler systems and telephony campaign optimisation.
• Analytical mindset with the ability to spot patterns, identify issues, and offer clear actions.
• Highly organised, proactive, and able to work across departments under tight deadlines.
• A confident communicator, capable of translating technical insights into meaningful business recommendations.
• Experience in professional services, telesales, or commercial B2B environments is a plus.

Interested in applying or learning more?

As a consultant working on behalf of the client, I’m happy to share further details and insight into the culture, team, and expectations.

If you’re a data-driven thinker with a passion for performance and CRM, I’d love to hear from you!

(phone number removed)CCR2

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