CRO Specialist NEW

City, Manchester
The Portfolio Group

Love turning website traffic into measurable revenue?

We’re partnering with a rapidly growing, multi-brand professional services organisation that’s investing heavily in digital growth. With ambitious expansion plans and a significant focus on performance marketing, they’re looking for a commercially-minded CRO Specialist to take ownership of their conversion optimisation strategy and drive meaningful business impact.

This is a fantastic opportunity to join a high-performing digital team where your ideas, experiments and insights will directly influence lead generation, customer experience and revenue growth.

The Opportunity

You’ll own the end-to-end CRO roadmap, running an always-on testing programme across landing pages, user journeys, forms and CTAs. Working alongside SEO, Paid Media, UX and Web Development teams, you’ll combine behavioural data, customer insight and commercial performance to identify opportunities and deliver measurable improvements.

If you’re passionate about experimentation, analytics and creating seamless customer journeys, this role offers genuine autonomy and visibility across the business.

Day to Day

• Own and deliver the CRO strategy and experimentation roadmap
• Plan, prioritise and execute A/B and multivariate testing programmes
• Analyse customer journeys to identify friction points and conversion opportunities
• Optimise landing pages, forms, messaging, UX and mobile experiences
• Use behavioural analytics including heatmaps, session recordings and user feedback to generate actionable insights
• Produce clear reporting, test analysis and recommendations for senior stakeholders
• Collaborate closely with SEO, Performance Marketing, UX and Web Development teams to implement winning ideas
• Help shape quarterly development releases focused on revenue growth and lead quality

YOU?

• Previous experience in a CRO, Digital Optimisation or Conversion Specialist role
• Strong understanding of A/B testing methodologies and experimentation
• Experience using tools such as GA4, Hotjar, Microsoft Clarity, Looker Studio or similar analytics platforms
• Ability to interpret data and translate insights into commercial actions
• Knowledge of UX principles, customer journey optimisation and conversion psychology
• Confident stakeholder management and the ability to communicate findings clearly
• Commercial mindset with a genuine passion for improving digital performance

If you’re excited by experimentation, data-driven decision making and delivering measurable growth, we’d love to hear from you.

Apply today or get in touch for a confidential conversation.

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INDMANS

The Portfolio Group are acting on behalf of our client in recruiting for this position.