CRO Lead

Experis IT

Job Title: CRO Lead

Location: London (Hybrid)

Contract Length: 3 months

Start Date: ASAP

As a CRO Specialist, you will manage, prioritise and execute the experimentation roadmap, implementing CRO strategy and engaging a wide variety of different stakeholders to drive experimentation and improvements online for our B2C websites and E-commerce platforms.

You will conduct user research, plan, design, test, measure and implement new activity that will ensure customer journey is seamless and increases conversion.

Responsibilities

• Lead CRO strategy from ideation to execution aimed at increasing the E-commerce core KPIs across channels and campaigns.
• Implementing A/B. multivariate tests and personalisation including planning and reporting.
• Continual evaluation and improvement of test campaigns through data-driven insights and KPI-focused analysis.
• Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan.
• Manage CRO budget and ensure ROI as part of performance reviews.
• Conduct user research, usability testing, and web analytics to identify customer needs and pain points.
• Optimize web pages and interfaces for conversion, retention, and engagement using A/B testing, multivariate testing, and personalization tools.
• Work with Adobe Target and our agency to create and deliver personalized experiences and recommendations for different customer segments and scenarios.
• Collaborate with product owner, developers, and content writers to ensure alignment of UX and CRO goals and strategies.
• Stay updated on the latest trends and best practices in UX and CRO.
• Assisting the eCommerce team with building campaign promotions on the website.
• Present test insights, complex findings and recommendations to inform business decisions and the overall roadmap.

Candidate Criteria

• Bachelor’s degree in Marketing, Analytics, Computer Science or a related field required.
• Experience in a similar role managing experimentation program for an E-commerce website.
• 2+ years of experience working with Adobe Target.
• Solid understanding of CRO, digital marketing & data analysis.
• Basic understanding of HTML, CSS & JavaScript.
• Passion for the digital domain and use of technology to solve business problems.
• Time management with ability to prioritise tests, whilst managing stakeholders.
• Ability to learn new technologies at high level to identify use opportunities.
• Be self-motivated, responsive, professional, and dedicated to customer success.
• Possess an innovative, problem-solving, and solutions-oriented mindset.
• Exceptional organizational, presentation, and communication skills – both verbal and written.
• Experience with tag management systems and data layers.