CRM Manager NEW

Hays Specialist Recruitment

CRM Manager -to spearhead a step change in our organisation’s CRM approach. This is a pivotal role where you’ll shape and deliver a new customer-centric strategy, using our Consumer Value Model and audience segmentation to drive engagement, increase visits, and boost revenue across our commercial activities.
Main Duties include: –

• Lead CRM Strategy: Design and implement a CRM strategy aligned with our Audience Strategy 2025-30.
• Champion Collaboration: Work cross-functionally with Communications, Creative, Data & Insights, and Ecommerce teams to ensure brand and strategy alignment.
• Craft Customer Journeys: Develop segmented, personalised journeys that enhance the customer experience and drive campaign success.
• Data Stewardship: Ensure data accuracy, security, and compliance with GDPR and other regulations.
• Tech & Tools: Identify and implement CRM technologies to improve automation and customer experience.
• Test & Learn: Promote a culture of experimentation and data-informed decision-making.
• Measure Success: Define KPIs, track performance, and report outcomes to stakeholders.
• Lead & Inspire: Manage and develop a high-performing CRM team, fostering collaboration and innovation.

The successful candidate will be able to demonstrate the below: –

• 5+ years in digital marketing with a CRM focus.
• Proven success in developing CRM strategies that drive engagement and revenue.
• Strong experience in segmentation, campaign tracking, and data analysis.
• Senior-level experience in cultural, commercial, or related sectors.
• Demonstrated leadership and team development skills.
• Strategic thinker with a deep understanding of customer behaviour and data-driven marketing.
• Excellent communication, project management, and stakeholder engagement skills.
• Financial acumen with a track record of driving revenue and managing budgets.
• Experience working in large public sector organisations is a plus.

Please note -this role has excellent benefits, including a civil service pension and generous annual leave. If this sounds like your next challenge, please apply
ASAP with an up-to-date Word version of your CV, highlighting your relevant experience. I am reviewing applications on a rolling basis and may submit them before the closing date if we find the right candidate, so don’t delay! Do feel free to get in contact for more information.

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