Creative Performance Strategist NEW

Major Players | B Corp

Job Title: Creative Strategist – D2C Health & Wellness Brand

Location: Central London (3 days in the office)

Job Type: Full-Time, Permanent

Salary: £70,000 – £80,000

This is a career-defining opportunity to join a fast-growing D2C health and wellness brand as a Creative Strategist, helping to shape the creative direction of performance marketing campaigns across Meta, TikTok, Google, and beyond.

You’ll play a pivotal role at the intersection of creative and data, turning performance insights into scroll-stopping concepts that both convert and build brand equity in an exciting, emerging category. You’ll work closely with the acquisition and marketing teams to produce, brief, and optimise high-performing creative that fuels rapid growth.

Key Responsibilities:

• Develop bold, original ad concepts across video, graphics, UGC, and copy that cut through and drive results
• Analyse creative performance data (hook rate, hold rate, CTR, CVR) to generate insights and shape future campaigns
• Translate complex product benefits into compelling, human-led stories that resonate with audiences
• Partner with designers, editors, and creators to bring ideas to life across formats and platforms
• Experiment with new formats, platforms, and AI tools to enhance ad performance and push creative boundaries

Skills & Experience Required:

• Proven experience creating high-performing Meta ads (UGC, video, statics, carousel, hooks)
• Strong creative analytics skills – confident interpreting metrics and acting on insights
• Excellent copywriting skills (hooks, scripts, ad copy)
• Experience briefing and collaborating with creative talent (designers, editors, creators)
• Organised, fast-moving, and able to deliver across multiple projects at once
• Experience across TikTok, Pinterest, and Google Ads

Why Apply?

• Be at the forefront of a fast-scaling D2C wellness brand with global reach
• Play a company-shaping role with scope to build out the creative function
• Freedom to experiment, innovate, and see your ideas deliver real impact
• Clear career progression opportunities, including potential to grow into leadership
• Great benefits: 25 days holiday + birthday off, flexible hours, hybrid working (3 days in office), ability to work abroad up to 3 weeks per year, pension

If you would like a confidential chat about this role or your next career move, then please get in contact with:

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp , we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: