Content & Social Media Officer

Reengage

Content & Social Media Officer

Our five-year strategy has growth at its heart and we re looking for an exceptional person to join our team as Content and Social Media Officer and be a vital part of this exciting phase of our development.

Reporting to the Head of Marketing and Communications and sitting within the Marketing and Communications team you will play a key role in the development and implementation of our awareness and acquisition marketing activities, creating and delivering multi-format and multi-channel content that helps us attract and acquire volunteers, fundraisers, donors, referrers and supporters through digital channels, specifically search, email and social media.

Key responsibilities

• Content creation and management
• Develop engaging, multi-format content (e.g., webpages, video, graphics, social media posts) that build awareness and increase engagement
• Manage and maintain a content calendar aligned with key marketing and campaign objectives
• Ensure all content reflects the Re-engage brand identity, voice, tone, and style

Social media planning and management

• Create and execute campaigns across organic and paid social media channels to reach target audiences
• Monitor, analyse, and report on the performance of social media content to optimise engagement and reach

Digital user journey design

• Map out and implement digital user journeys that guide supporters through digital engagement pathways, ensuring alignment with our priority area of stewardship
• Test and optimise user flows to improve engagement and conversion rates

Conversion Rate Optimisation (CRO)

• Develop and execute a CRO experiment roadmap
• Use data and insights to inform adjustments to our digital content, digital lead generation and stewardship campaigns

Collaboration and stakeholder management

• Work closely with colleagues to plan and align messaging across campaigns and platforms.
• Partner with internal teams such as Engagement and Service Delivery, to ensure our campaigns meet organisational needs

Project and campaign coordination

• Manage multiple campaigns and content projects simultaneously, ensuring timely delivery
• Maintain a structured approach to campaign planning and execution, meeting deadlines and priorities

Performance analysis and reporting

Track the performance of content and campaigns, using analytics to evaluate success and identify improvement areas
Prepare and present performance insights to the Head of Marketing and Communications and key stakeholders
You may be required to undertake other duties that fall within the nature of the role and responsibilities of the post. There may be occasional out of hours work required.

This role will require a basic criminal record check.

Benefits

• Salary IRO £27k
• 35 hours per week Monday to Friday
• Home-based (with occasional mandatory UK travel)
• 26 days annual leave plus all Bank Holidays
• Bupa cash plan, 3% pension contribution, death in service insurance
• Learning and development opportunities, Employee Assistance Programme

About you

Relevant experience

• 2+ years experience in social media and/or content marketing agency side would be of significant benefit
• Proven content creation skills across multiple formats, with a strong ability and evidence to engage audiences
• Experience of delivering excellent customer care, supporter care or stewardship via digital channels

Competencies

• Ability to operate effectively in a highly cohesive, high performing team based on the principles of trust, mutual respect and empowerment
• Highly organised with a keen eye for detail
• Excellent workload and time management skills with the ability to manage multiple priorities, delivering high quality work to deadline and the ability to pivot when necessary
• Able to build collaborative relationships with colleagues
• Proactive and willing to look for new ways to improve our systems and processes to increase efficiency and impact of our work
• A positive ambassador for Re-engage – committed to an organisation that challenges ageism, empowers volunteers and recognises and values diversity
• A commitment to embracing the values of Re-engage, and to our motivation to harness technology

Specific knowledge

• Social media management software, e.g. Hootsuite
• Competency in a website CMS, preferably ProcessWire
• Design skills in Canva or similar
• Photo /video editing capabilities
• Email marketing management, e.g. DotDigital, MailChimp or similar
• Google (YouTube) and or Meta advertising/lead generation
• An understanding of safeguarding systems and processes, Privacy and Confidentiality and the implications of Consent, Legitimate interest and GDPR when working with volunteers and older people.

Desirable

• Interested in learning about loneliness, social isolation, and factors that impact the ageing population.

About Re-engage

Re-engage is a charity that is positive about older age and committed to reducing loneliness so that people can have social lives and friendship groups however old they are. We inspire and enable meaningful connections and shared experiences within communities across the UK for people over 75 facing loneliness and social isolation.

Our volunteers work together to create better communities and help to enrich the lives of our members. Older people who may have felt very alone now feel valued as individuals, continue to form friendships, and have groups that give support. We make sure that people know they are important well into their old age.

We are proud of our values – positive, innovative, transparent, evidence-based, and accountable – and of our ethos of bringing generations together.

Our vision is a world where no one is ever too old to make friends and enjoy social interaction.

Our mission is to work within communities to end social isolation and loneliness in older people.

Re-engage is committed to growing a staff team that enjoys coming to work every day and gets satisfaction out of being part of delivering significant impact to the lives of older people. We all work remotely, and we don t let that stop us from getting to know each other and enjoying down time together. Our wellbeing programme includes multiple interest groups: music, books, hobbies etc as well as coffee and catch ups, quizzes, mindfulness, and other group activities. Everyone is encouraged to get involved in working groups and staff networks, all of which contribute to us getting to know each other. We have strong values and promote behaviours that underpin all we do.

How we recruit

Don t meet every single requirement? Studies have shown that women and people from minority ethnic backgrounds are less likely to apply to jobs unless they meet every single qualification. At Re-engage we are dedicated to building a diverse and inclusive workplace, so if you re excited about this role but your experience doesn t align perfectly with every requirement in the job description, we d encourage you to apply anyway. You may be just the right candidate for this or other roles.

Re-engage uses the Hireful platform which helps remove unconscious bias for a forward-thinking, fair, and objective alternative to traditional hiring. Instead of using your CV alone, we’ll be asking you to answer questions to test essential skills needed for the role. The responses are then anonymised and reviewed in a random order by members of our team. This enables us to make data-driven assessments focused on someone’s ability, rather than their background.

The Hireful platform also asks some demographic questions before you start your application. We never see these responses with your application. We only see summary statistics to help us check if our candidate pool is balanced and if everyone has an equal chance to get hired irrespective of their background. If you prefer, you can easily opt out of answering these questions.

The closing date is 6 April and interviews will be held on Thursday 24 April and Friday 25 April 2025.

REF-220420