Content Manager NEW

Leeds, Yorkshire
Pure Gym Limited

The PureGym Way

PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 600+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We’re proud to be recognised as a Top Institute Employer, reflecting our commitment to excellence in employee experience and workplace culture. We offer:

• Free nationwide gym membership for you + 1
• Hybrid working
• A truly flexible working culture
• Personal private healthcare, including digital GP
• Life insurance x4
• Company pension contribution
• 25 days annual leave, plus 1 personal day
• Option to purchase additional holiday (up to 5 days)
• Great learning & development resources
• Enhanced maternity pay, paternity and adoption leave

The Role

Location: Leeds (2-3 days in the office)Type: Full Time and permanent

Application: Closing date Monday 15th December. Candidates will be contacted pre-Christmas for interviews in the New Year.

We are looking for a Content Manager to join the Brand team within our Marketing division. This role is responsible for supporting content creation aligned with our group content strategy across core channels, with the aim of inspiring a healthier nation and building brand strength across our three core countries (UK, Switzerland and Denmark).

Key duties will include:

• Support the Senior Content Manager to create content aligned with the group content marketing strategy to inspire a healthier nation, build our brand and support acquisition and retention goals.
• Help to research content opportunities to support low-confidence gym users and engage growth audiences to build healthy habits. Utilising key content channels and wider marketing functions such as CRM, App, SEO, Digital and Local Marketing.
• Work closely with the Senior Content Manager and DK social and content manager to bring the content strategy to life with detailed channel content plans, localised for all Group markets.
• Create detailed content briefs and work closely with creative studio team to ensure briefs, pre-production and post-production deliverables are aligned with our strategic content vision.
• Organise and manage end-to-end creative content shoots, either with our internal video team or external content suppliers. Including but not limited to booking shoot locations, talent casting, scripting and attending shoots to ensure consistent brand and creative vision for content projects.
• Create engaging and educational creative blog content that is well researched or supported through expert contributions, to maintain our presence as a voice of authority in the health and fitness space. Working closely with the SEO manager to optimise.
• Collaborate with the Senior Brand Marketing Manager and the group campaign team to activate and amplify brand campaigns and key brand moments through core content channels.
• Report and analyse monthly performance of content projects and campaigns against KPIs on all our key content channels.

The Person

• 2 years’ experience in content marketing, with a track record of creating engaging content that drives engagement.
• Have a good understanding of how content can play a key role in all stages of the marketing funnel to target different audiences.
• Passionate about health and fitness with a drive to make a difference to people’s lives through content.
• Have experience delivering content volume at scale across multiple projects and campaigns, with excellent organisational skills and time management.
• Experience managing content production/adaptations across multiple territories and languages is desirable, but not essential.
• Experience writing detailed content briefs and working closely with a creative production team to bring content projects to life.
• Attention to detail and an eye for what good content looks like.
• Great knowledge of current and emerging content channels, and a good understanding of how content can be natively optimised. A particular interest in YouTube content is desirable.
• Have an analytical mindset, with experience reporting on the effectiveness of content and social performance.
• Ability to work cross-functionally – collaborating with various teams and stakeholders on content projects.
• Experience writing educational and creative blog content. Knowledge of SEO is desirable, but not essential.
• Experience editing content and using editing software is desirable, but not essential.

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.

Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.

Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.