Communications and Marketing Manager

GoodGym
About GoodGym

At GoodGym you get to do work that really matters, we are a positive solution to some of the UK’s biggest social issues. GoodGym members combine their exercise with doing important tasks for older people and community organisations. We have won multiple awards and are supported by the London Marathon, National Lottery and leading running brand Saucony. GoodGym aims to be one of the largest fitness communities in the UK, we want to make doing good by getting fit a mainstream movement. You’ll be joining an organisation that makes a positive difference to the world every day. We’re an inclusive team, we aim to make sure everybody can be themselves at work.

Position overview

GoodGym is looking for a talented and driven Marketing and Communications Manager to drive our expansion across the UK. You will be joining our growing team to build a nationally recognised brand. In doing so, you will help achieve our mission of getting the UK more active and reducing isolation and loneliness amongst older people at the same time.

Using your communications expertise, digital marketing knowledge you will devise and execute a strategy to fulfil our mission of helping GoodGym grow to national prominence. This is an opportunity for an ambitious marketeer who wants to make a significant impact to grow an innovative fitness project into a national brand. You will develop and execute plans to engage tens of thousands of new members in GoodGym each year. You will manage a marketing budget and continue to extend and enhance our grassroots referrals.

Main responsibilities

National awareness and PR. GoodGym has had extensive coverage on BBC radio, BBC television, ITV, the Financial Times, Wired, the Guardian and many other leading mainstream media channels. You will extend and continue this level of coverage, managing our publicity and PR to increase awareness of our work across the UK.

Local campaigns and targeting. GoodGym operates in in 58 cities across the UK. In the future we hope to expand this. You will build a media kit that means each city can produce locally targeted media to help with member recruitment and new partners.

Comms channels management. We currently have several scheduled communication channels. Each team is in control of making their own comms for these, you will lead the organisation of these. Part of this will be our own stories page on the website. You will be helping the community write their stories.

Member recruitment. You will be responsible for increasing membership by promoting awareness of GoodGym as an easy, convenient and rewarding way of volunteering and getting fit.

Social media and social media advertising. We currently use Twitter, Facebook and Instagram; you will be responsible for managing and producing content for these channels and targeting them appropriately to areas that need more participants.

Brand partnerships. You will work closely with the business development team to make sure we are utilising our brand partners when it comes to marketing.

Person Specification

A marketing or communications role in a previous organisation
Ability to create and execute targeted campaigns
A track record of growing audiences and increasing signups
Data-driven,analytical approach to marketing
Experience of managing PR opportunities.
Experience managing social media accounts
Excellent writing skills
Ability to spot great stories and turn them into content quickly
Ability to make connections and collaborate
Self-motivated, driven, high energy and engaging

Why join us?

Friendly and positive culture

A growing team with real purpose

Flexible working hours and location

Regular talks from leading sector experts

25 days holiday + bank holidays

£200 self development budget

Optional working groups on issues such as diversity and the environment

Lots of team socials across the year

16% of our community is from a diverse ethnic background. Inline with the population, we want to grow this to 30% so we can be representative of the communities we operate in. As part of this, we want to build a diverse central team. We actively encourage applicants from people with diverse ethnic backgrounds.