Commercial Manager NEW

Pure Gym Limited

The PureGym Way

The PureGym Group is a top-10 global gym business with over 700 total sites and 2.5 million members across 6 countries. Our mission is to bring high quality, affordable fitness to everyone, everywhere, ensuring customer centricity is woven into the breadth of our product. We champion diversity and are committed to providing a workplace where everyone feels free to be. We’re proud to be recognised as a Top Institute Employer, reflecting our commitment to excellence in employee experience and workplace culture. See our careers page for full benefits. We offer:

• Free nationwide gym membership for you + 1
• Hybrid working
• A truly flexible working culture
• Personal private healthcare, including digital GP
• Life insurance x4
• Company pension contribution
• 25 days annual leave, plus 1 personal day
• Option to purchase additional holiday (up to 5 days)
• Great learning & development resources
• Enhanced maternity pay, paternity and adoption leave

The Role

Location: London (2-3 days in the office)Type: Full TimeContract type: Permanent

Application: Closing date Monday 8 December

We are looking for a Commercial Manager to drive commercial decision-making across our 450+ gyms in the UK. This role will be involved in setting pricing strategy, tracking and responding to competitor threats, managing discounting & promotions and much more.

This is a Hybrid working role. This will be based in our London office 2-3 days a week.

In this fast-paced environment, you will be responsible for driving commercial value at a gym level by identifying areas of opportunity. You will leverage our suite of revenue-driving levers including price, promotions and product architecture, whilst also shaping the roadmap of initiatives for the team and taking on ad-hoc strategic commercial projects.

Key duties will include:

• Pricing Strategy: Think about how best to balance the volume / price equation across each of our 450+ UK gyms, which are all priced individually. Analyse the different factors that influence pricing decisions to deliver on PureGym’s short- and long-term revenue ambitions.
• Competitor Tracking & Response: Build a detailed understanding of our competitors to become PureGym’s resident expert on the competitive landscape. Use this knowledge to set & execute our competitor response strategy, protecting revenue where we are impacted by competitor action.
• Commercial Management of High Value Gyms: Set the strategy for commercially managing gyms through new site openings, refurbishments and transfers, and work with other stakeholders to ensure these key moments are a success.
• Ad-Hoc Strategic Projects: Work on high-impact commercial projects that drive long-term value for the business, such as the price architecture we use to sell memberships. Play a leading role in shaping the roadmap for the Revenue Management team and evolving the future of the department.
• Line Management of Commercial Analyst: Manage a Commercial Analyst who will provide data and insights to influence decision-making, while building a great team culture and developing their skills.
• Lead Commercial meetings: Set the agenda for and lead the presentation of a range of regular Commercial meetings with senior stakeholders from across the business.

The Person

We are looking for an ambitious individual with strong Commercial acumen who can hit the ground running, identify areas of opportunity, communicate this effectively to stakeholders and drive real value for PureGym.

The following core attributes are essential:

• Commercial thinker & value driver – Adept at identifying opportunities to drive commercial value through day-to-day decisions, bringing a proactive mindset to optimising our Revenue Management capabilities.
• Analytical firepower – Strong financial and scenario modelling skills, with the ability to conduct complex analysis where required to support commercial decision-making and evaluate business outcomes.
• Self-starter & ability to work in a fast-paced organisation – Thrives in a dynamic environment, taking ownership and driving initiatives without constant direction. Adaptable and resilient when priorities shift.
• Strong written and verbal communication skills – Leads meetings with senior stakeholders and collaborates effectively on cross-functional projects. Compelling storyteller who turns analysis into narratives that influence decisions across all levels.
• Strategic thinker & problem-solver – Comfortable tackling complex and varied strategic problems with innovative solutions, translating data and insights into actionable strategies.
• Attention to detail, without losing sight of the big picture – Delivers precise and accurate analysis, whilst ensuring recommendations are aligned to the broader strategic context.

Required experience / qualifications:

• 3+ years of experience in a strategic or commercial role
• Bachelor’s degree in a relevant field from a top-level University
• Highly proficient in Excel and PowerPoint
• Experience working with different stakeholders across an organisation to deliver Commercial value

Preferable experience / qualifications:

• Experience in a consumer or subscription business, or in a consulting environment that covers these industries
• Experience in pricing strategy or revenue management

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.

Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.

Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.

Internally the position will be known as Revenue Manager.