Commercial Director – UK Lenders London, England, United Kingdom; UK (Remote) NEW

Usemast

London, England, United Kingdom; UK (Remote)

Mast is solving one of the most important problems in lending: Speed. Our mission is to make lending better, smoother and faster for everyone. We do that by empowering mortgage lenders and leveraging technology to enable them to focus on what they do best – lending.

Mast is building cloud-native mortgage technology infrastructure to help lenders process more mortgage applications in less time. We want to help lenders get to a mortgage decision faster and more efficiently, transforming the buying journey for the borrower.

We’re backed by top-tier investors and run by a team with deep fintech, product, and enterprise delivery experience. We’re already live with regulated enterprise clients, and we’ve found strong product-market fit in a market that’s overdue for change.

Now we’re hiring our first commercial leader to help us scale.

Why Join Mast

You’ll help transform how lenders operate, not by layering more tech, but by replacing the core. You’ll sell software that’s genuinely mission-critical, to clients who are crying out for change. You’ll work directly with founders, move fast, and get stuff done. If you’ve sold into banks and want more ownership, this is your role.

The Role

This is not your typical Commercial Director role. You’re not stepping into a machine, you’re helping build it.

You’ll lead sales from top to bottom:

• Define our go-to-market motion
• Build and convert pipeline
• Close multi-year SaaS contracts with regulated lenders
• Shape pricing, messaging, and ICP strategy
• Feed insights into product and commercial decisions

You’ll be the face of Mast to new clients, and lay the foundation for our future sales function.

Responsibilities

• Own the full sales cycle: outbound to close
• Manage pipeline across 6-9 month sales cycles
• Set up CRM, forecasting, collateral, and reporting
• Work closely with CEO, product, and marketing
• Refine ICP and messaging based on deal feedback
• Build relationships with SIs and strategic partners
• Define early sales metrics and indicators of repeatability
• Represent Mast at industry events and prospect workshops

Requirements

• 7+ years in enterprise SaaS sales, ideally in fintech or regulated sectors
• Track record of closing complex, multi-stakeholder deals
• Comfortable with 6-9 month sales cycles
• Experience building or shaping sales process at an early-stage startup
• Strategic thinker, structured operator, natural closer
• High ownership mindset and commercial judgement
• Experience selling into UK banks, lenders, or financial institutions
• Previous experience at a startup

Total Compensation

• OTE: £140K-£160K, depending on experience
  Includes base salary, uncapped commission, and equity
  We flex for the right person: hungry closer, strategic operator, or both

This is a high-impact, high-autonomy role with direct exposure to the leadership team. You’ll help shape our go-to-market motion and be rewarded accordingly.

• Stock Option Plan
• 25 days holiday + bank holidays
• 4 – 10 weeks work from anywhere, based on tenure (for UK based roles)
• Vitality Health insurance
• Pension plan
• Cycle to Work Scheme
• Donuts every Thursday
• Monthly team socials + Quarterly Team
• Digital-first, employee-first company with a flexible working culture + Central London HQ

Benefits

• Stock Option Plan
• 25 days holiday + bank holidays
• 4 – 10 weeks work from anywhere, based on tenure (for UK based roles)
• Vitality Health insurance
• Pension plan
• Equipment budget
• Learning & development budget
• Cycle to Work Scheme
• Donuts every Thursday
• Monthly team socials + Quarterly Team
• Digital-first, employee-first company with a flexible working culture + Central London HQ

Mast. is an equal opportunity employer and we celebrate diversity and are committed to creating an inclusive environment for all employees. ABOUT US

Founded in 2020, Mast is a venture-backed fintech building cloud-native mortgage origination technology infrastructure to help lenders increase capacity, reduce costs and strengthen operational controls.

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