Club Partner Marketing Lead

Les Mills

This role will be working alongside the Global Club Marketing Squad and local markets to improve lifetime value (LTV) and engagement of customers as well as deliver world-class sales tools to our internal teams to sell more effectively. You will be responsible for:

Club Retention Campaigns:

1. Support on the development of existing customer campaign strategies and collaborate with the campaigns team and data team to identify opportunities to lift LTV, improve engagement through showcasing the value of Group Exercise.
2. Evolve the Club marketing program to deliver our Marketing Studio promise by creating resources and assets to enable and support successful execution of onboarding and retention of club partners.
3. Lead the Club/Release Event strategy and relevant support to drive engagement with Club partners and their members.
4. Work closely with the Digital Platform Engagement Team on the product roadmap across Connect, Marketing Studio & Learning Studio.

Sales Tools (CX) Development & Enablement:

1. Support on enabling and unleashing our CX teams with regularly updated content, insights and sales tools which positively impact Club Growth & retention conversations.
2. Support on the alignment with sales training teams to ensure proper use of sales tools and alignment on campaign messaging in market and ensure these are accessible.
3. Global brand guardian within our sales resources ensuring a consistent and effective Les Mills story is being told.
4. Support on the integration of all Club product & programming (live, Virtual, Content, LM+ for clubs) into CX world (assets, channels, training).

Skills and Experience You’ll Need:

1. 3-5 years of marketing experience, preferably within a B2B space or with a focus on club customers in the fitness industry.
2. Experience creating, project managing and implementing proven successful marketing campaigns.
3. Experience working with and supporting sales teams.
4. Customer-centric mindset focused on solving partners’ business problems.
5. Able to collaborate with digital, design, sales and product teams.
6. Demonstrates strong listening, information gathering and skills for uncovering and defining deliverables, needs and outcomes.
7. Energized by building strong relationships and customer-facing activity.
8. Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational needs.

About Les Mills:

At Les Mills, unlocking and amplifying that inner drive to achieve our goals is something we’re not shy to say we’re great at. Today, Les Mills International’s programs are in 20,000 gyms in over 100 countries – pair that with the boom of our digital subscription service LES MILLS+ (like Netflix for our workouts), and it’s an exciting time to be a part of our global company. Our mission is simple – to create a fitter planet.

You don’t have to be a fitness fanatic to fit in here, but you can make a workout part of your workday. If you want to grow your professional career, Les Mills International could be the place for you. Our mission is simple – to create a fitter planet.

What’s in it for you:

We operate as a flexible and hybrid workplace with a mix of working in the office and at home as a work scheme that enhances and encourages work/life balance. Whether that be working from home, going to the gym or doing school drop-offs/pick-ups, we want our employees to feel comfortable working in an environment where they can thrive and feel empowered.

We are a Gold Supporter of the Pride Pledge organization, committed to providing a flexible, diverse and inclusive environment. We believe our people are the only way to help us work towards some steep growth goals and industry-leading innovations. If you’re excited about this role, we encourage people of all backgrounds to apply, even if you don’t meet every requirement. We might have something waiting in the wings that you’d be perfect for. We value the concepts of togetherness, support, equity, and respect, and that begins with increasing diversity in our teams.