Chief Marketing Officer – B2C NEW

Headliners Recruitment

Chief Marketing Officer – B2C – Perm – London (hybrid) – £180K- £240K DOE + bonus

Our client is a rapidly growing B2C international group with a portfolio across multiple global markets

With an ambitious vision , the organisation is now seeking an exceptional Chief Marketing Officer to lead its global marketing and communications strategy.

This is a highly influential Group-level position for a commercially minded, digitally fluent marketing leader who can combine brand, creative, performance marketing, communications and growth.

You will shape the global Group marketing agenda while working closely with senior executives and marketing leaders across individual markets.

The Role

As Chief Marketing Officer, you will define and deliver the overarching marketing and brand strategy, ensuring a strong and consistent global proposition while allowing individual markets to adapt to local audiences.

You will lead a global marketing and communications function and act as a key strategic partner to the executive leadership team, supporting growth, customer acquisition , market expansion and reputation.

Key responsibilities

• Develop and deliver a group-wide brand and marketing strategy across a diverse international portfolio.
• Partner with individual brands to translate group strategy into customers acquisition and revenue growth.
• Lead digital, performance marketing, creative and marketing operations across the group.
• Drive exceptional brand storytelling and creative output across multiple channels and markets.
• Lead, inspire and develop a large, international and culturally diverse marketing team.

Oversee global communications, PR, internal communications and executive positioning.

• Lead communications and reputation management during complex or high-profile situations.
• Champion marketing innovation, data-led decision making and continuous optimisation.
• Work closely with senior leadership on growth opportunities, market entry and new programme launches.
• Build strong relationships across internal facing teams.
• Manage relationships with agencies, media, external partners and industry stakeholders.
• Own significant marketing budgets, ensuring strong ROI and commercial accountability.
• Use customer, market and campaign data to identify opportunities and optimise performance.
• Develop talent, succession planning and capability across the wider marketing and communications function.

About You

We are looking for a proven senior marketing leader who thrives in complex, international and multi-brand environments.

You will ideally bring:

• 10+ years’ senior B2C marketing leadership experience, from a complex global organisation.
• A strong track record of developing and managing multi-brand strategies across international markets.
• Experience operating at Group, C-suite or equivalent senior leadership level.
• A strong blend of brand, digital, performance and commercial marketing expertise.
• Experience leading large, international and cross-cultural teams.
• A creative mindset with a proven ability to develop compelling brand propositions, campaigns and storytelling.
• Significant experience across communications, PR, media relations, crisis communications and executive communications.
• Strong understanding of CRM, marketing automation, analytics and digital optimisation.
• Exceptional stakeholder management skills and the ability to influence at executive and board level.
• Strong commercial judgement and the ability to connect marketing investment with measurable business outcomes.
• A degree in Marketing, Business or a related discipline; postgraduate qualifications/MBA would be advantageous.

Why Join?

This is an opportunity to join an ambitious, international organisation set on market disruption.

You will have the opportunity to:

• Shape the marketing strategy of a substantial international group.
• Lead transformation across a complex multi-brand environment.
• Work with senior executives and leaders across multiple countries.
• Influence both global brand direction and commercial growth.
• Lead a talented international marketing and communications function.
• Make a genuine impact on an organisation focused on improving lives.