Campaign Marketing Executive

City & Guilds
About The Role

No one day will be the same in this role as you get involved in a wide range of campaign activity. You will support with building and deploying campaigns that generate new leads, increase customer retention and support the customer journey, as well as working on campaigns to help improve brand awareness.

You will use SEO, SEM, PPC, social media and other channels to increase reach and qualified leads. You will work closely with the Marketing Managers to ensure proper messaging, timing, and execution of one-off, ongoing and automated campaigns across email, web and advertising.

You will work closely with the Content Manager to support campaign activity by creating and repurposing content suitable for each stage of the marketing funnel. You will be a keen copywriter, crafting copy that speaks to the target audience.

You will utilise our marketing systems, platforms and processes to measure, analyse and report on campaign and content performance. You will adopt a test and learn approach, whilst collaborating with cross-functional teams to develop positive business relationships across the company.

About You

To be successful in this role you will need demonstrable experience in building and deploying multiple marketing campaigns through the use of marketing automation technology. You will have had exposure to integrated campaign management, including social media, content and events.

You will need to be data driven, have an analytical mindset and be an efficient problem solver by nature. Strong communications skills are essential as well as being highly organised and motivated with the ability to work under pressure and deadlines.

Our Story And Mission

Our vision is for a world in which everyone has the skills and opportunities to succeed. We support almost five million people each year to develop skills that help them into a job, develop on that job and to prepare for their next job. As a charity, we’re proud that everything we do is focused on achieving this purpose.

Through our assessment and credentialing, corporate learning and technical training offers, we partner with our customers to deliver work-based learning programmes that build competency to support better prospects for people, organisations and wider society. We create flexible learning pathways that support lifelong employability, because we believe that people deserve the opportunity to (re)train and (re)learn again and again – gaining new skills at every stage of life, regardless of where they start.

At the heart of our business sits the City & Guilds Foundation which amplifies our purpose by helping to remove barriers to getting into a job, celebrating best practice on the job, and advocating for jobs of the future.

We were founded in 1878 by the City of London and the trade guilds of the time, to help people, organisations and economies to develop their skills for growth.

Our rich experience means we’re uniquely positioned to understand the future of work and learning. And, we continually evolve to develop and deliver skills for the workplace of the future. Today, as well as qualifications and assessment, we offer digital credentialing, elearning technologies, executive leadership development, technical training and consultancy.

What we offer

We offer the opportunity to work in an innovative, engaging and market-leading organisation with opportunities to develop your existing skills and explore new ones.

You’ll receive an excellent benefits package which typically includes a great base salary, 25 days holiday plus bank holidays, pension, private healthcare, volunteering opportunities and much more.

We welcome a discussion about how this role could work flexibly for you. For example work pattern, hours or location.

Next steps and how to apply

If you think this is the role and organisation for you then we would love to hear from you. Please submit your CV and complete our short application form using the apply button.

We shortlist for our vacancies on an ongoing basis, and we may close a vacancy earlier than the advertised date. Please can you submit your application as soon as possible to avoid disappointment.

City & Guilds are a Disability confident employer. Please let us know if you require any support/adjustments at your interview and if successful any adjustments needed to support you in your role. If this is required, please email;