Business Development Director – B2B

Bauer Media Group

As part of this commercial team you will be working across Bauer B2B brands, which include Smart Transport, Rail, Automotive Management and Fleet news contributing to the overall commercial success.

The role of Business Development Director primarily undertakes the growth of the Smart Transport (ST) brand, as well as development of client engagement and investment across the B2B portfolio encompassing Fleet News, Automotive Management and Rail.

Duties will involve the acquisition of new ST members through industry research, event attendance and face to face meetings to grow the business to achieve yearly revenue targets. Develop non-membership revenue streams including, HTML sponsorships and website tenancies for smarttransport.org.uk. Assist in growing the B2B business through the development of new membership programmes, eg the Smart Transport Network and any other brand extensions. In addition, ensure appropriate opportunities for wider portfolio alignment are harnessed as part of a complete B2B campaign solution.

Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

Flexible Working

We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you.

Main Responsibilities

• Forge key relationships with senior decision makers within the transport industry.
• Research and identify potential clients, senior decision makers within the transport sector, to join the ST membership and align with the B2B portfolio in print, digital and event activity.
• Hold face-to-face client meetings to acquire customer knowledge, to compellingly communicate the benefits of the portfolio to generate revenue across memberships, events, print and digital.
• Build and maintain market knowledge through market research, event attendance and face to face meetings.
• Demonstrate an understanding of clients’ businesses.
• Create a detailed sales plan.
• Keep accurate customer records using internal CRM system and ensure its maintained and updated with clients’ details and billing information.
• Report status and progress on a weekly basis.
• Achieve revenue and yield targets.
• Attend and contribute to events/brand/market team meetings.
• Attend Smart Transport and other Bauer B2B events and assist as required.
• Fully support your team and the commercial plans, working collaboratively and inclusively.

Person Specification

• Demonstrable experience of acquiring and growing a customer base
• Experience of managing key stakeholder relationships
• Previous experience at Senior Sales or Account Director level
• Excellent planning and leadership qualities
• Ability to provide clear market and revenue information
• Experience of planning, forecasting and reporting
• Excellent communication skills and an aptitude to forge long-term relationships
• Outstanding organizational skills
• Ability to work flexibly and manage multiple tasks

About The Company

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility – our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.

Belonging at Bauer Mission statement

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.

What we will offer you

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.

Our mental health at work

We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.

Bauer Core Values

Creativity – We create unique, high quality content that delights our audiences.

Ambition – We think big and bold, pushing boundaries and embracing change.

Passion – We approach every day with curiosity, commitment and a lively positive mindset.

Teamwork – We learn from each other and take the time to understand both challenges and opportunities, working together to find the right solution.

Trust – We are open, respectful and honest.

Inclusivity – We encourage different points of view and perspectives and value all contributions.

Responsibility – We make measured and thoughtful decisions that support the business vision.