JOB PURPOSE: This role will aim to attract new supporters to ParalympicsGB channels, deepen the engagement of existing fans and identify opportunities to grow brand awareness and raise revenue. It also focuses on the implementation of a new CRM system.
The Brand and Marketing Manager will work with the Commercial and Communications directorates to maximise opportunities to position ParalympicsGB as a charity and increase engagement with our current Impossible to Ignore campaign which aims to use the inspirational power of ParalympicsGB athletes as advocates to challenge perceptions and breakdown barriers for all disabled people in the UK. You will also work on new campaigns for Paris 2024. You will be responsible for helping to devise and approve branding collateral across a range of channels in the build-up to and during Summer and Winter Paralympic Games while protecting the integrity of the brand
KEY RESPONSIBILITIES IN DETAIL:
Fan engagement campaign
This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of the areas of activity and may be amended from time to time in the light of the changing needs of the organisation through appropriate processes of consultation and the mutual agreement of both parties.
A minimum of 3 years’ experience working on marketing or brand activation campaigns
KNOWLEDGE AND SKILLS
BEHAVIOURAL COMPETENCIES AND QUALITIES
Communication: The ability to express message and impart information clearly, concisely and convincingly to a wide variety of audiences and through a variety of mechanisms, including both verbal and written communication.
Creativity: The ability to understand a problem or issue, and the factors that influence it, and consider constructive inventive ways in which a solution can be found and a positive work outcome achieved. The desire constantly to consider ways in which existing practices could be done better and more efficiently.
Organisational Skills A self-starter with the confidence to plan, organise and execute work programmes, often working to tight deadlines.