Brand Marketing Manager

Nottingham, Nottinghamshire
Grafton Recruitment

Role: Brand Marketing Manager
Location: Nottingham, UK
Salary: 40K – 45K

Our client a leading designer and manufacture of pet products based in Nottingham are recruiting for a brand marketing manager.

This role is open due to huge growth of the business. This is an exciting opportunity to join an award-winning company with over 24 employees across offices in three countries, including Nottingham, UK, Czech Republic, and South Korea.
Key Responsibilities:

1. Brand Strategy and Development:
   • Develop and implement brand marketing strategies to enhance brand awareness and equity.
   • Define and maintain brand positioning, ensuring consistency across all marketing efforts and touchpoints.
2. Marketing Campaigns:
   • Plan, create, and execute integrated marketing campaigns that align with business objectives and resonate with target audiences.
   • Oversee the development of marketing materials, including advertisements, social media content, email campaigns, and website content.
3. Content Creation and Management:
   • Collaborate with the creative team to produce engaging and high-quality content that reflects the brand’s voice and values.
   • Manage content calendars and ensure timely delivery of all marketing materials.
4. Market Research and Analysis:
   • Conduct market research to understand customer needs, preferences, and trends.
   • Analyse competitive landscape and identify opportunities for differentiation and growth.
5. Partnerships and Collaborations:
   • Identify and manage partnerships and collaborations with influencers, media outlets, and other relevant stakeholders.
   • Coordinate co-marketing initiatives and sponsorships to enhance brand visibility.
6. Performance Monitoring and Reporting:
   • Track and analyse the performance of brand marketing campaigns, providing regular reports on key metrics such as brand awareness, engagement, and ROI.
   • Use data-driven insights to refine and optimise marketing strategies.
7. Team Leadership and Collaboration:
   • Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
   • Work closely with cross-functional teams, including product development, sales, and customer service, to ensure alignment on brand initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Brand Manager or in a similar role within a consumer-facing industry.
• Strong understanding of brand marketing principles and best practices.
• Excellent creative and strategic thinking abilities.
• Proficiency in digital marketing channels and tools.
• Exceptional communication, project management, and leadership skills.
• Ability to analyse data and derive actionable insights.

Preferred Skills:

• Experience in the pet products industry or a passion for dogs.
• Knowledge of ecommerce platforms such as Shopify.
• Familiarity with CRM and email marketing platforms (Klaviyo preferred).

Benefits

• Competitive salary and benefits package.
• Opportunity to work with a passionate and dedicated team.
• A dynamic and inclusive work environment.
• Career growth and development opportunities.